Stand Up to Sell Your Books

A couple of weeks ago, I attended Festival of Mystery. I'm not sure how many books I had to sell--must have been 20 or two dozen at least. I sold out in the first hour and a half. After I sold out, I started taking orders for my books. That resulted in selling another 18 or so copies of my books. (Now, remember--I was standing there without anything to show people in a room full of other authors competing for sales. So I think that 18 or so more copies was a real test!)

Later, another author asked me, "I noticed you stood up the whole time. Why?"

I stand up at signing events for these reasons:

1. It pumps up my energy, and I want to be focused so I can give my all to fans.

2. It makes me easier to approach. When you are sitting behind a pile of books, you can remind folks of bad moments facing authority figures. (We've all had those.) Instead, I want fans and potential fans to come on over and say, "Hi!"

3. It makes it easier for me to call out to people who walk by. If they were milling about, I'd say, "Hi! May I tell you about my book?" And usually, they'd say, "Sure!" Even if they didn't buy, I tried to make new friends. After all, they were there because it was a book sale. They, I assume, were all readers. They might decide my book would be great for them--or for a friend.

4. It makes it easier for me to communicate. We love looking into people's eyes, don't we? Did you know that our pupils flare when we are viewing something that makes us happy? So, I want people to see me--and I want to lock eyes with them. I want them to know I think they are important.

5. I want to be seen over the pile of books. Um, I'm short, so this is important!

Does standing up make me more successful? I dunno. But, I come from a betting family. If I had to lay odds on it, I'd say, yes, standing really does improve my chances of making a sale.

Here's the news release Richard and Mary Alice sent following Festival of Mystery:

On Monday May 4, 2009 at the Greek Church Hall in Oakmont was the scene of the crime. Dozens of volunteers and the crack team of Mystery Lovers staff pulled of an amazing retail event--- the 14th Mystery Lovers Bookshop Festival of Mystery---with loads of good feeling all around. Thanks to our staff and volunteers as well as the authors and publishers who make it all happen.

In the pouring rains the folding chairs came out and from 1:15 until the 4PM opening folks lined up around the building to be among the first 100 to score a bag of free books donated by our generous publishers----Harper, Random House, Midnight Ink, Simon &Schuster, St Martins and Penguin. Folks who value the entertainment of reading came from all over Pennsylvania, Ohio, West Virginia, Michigan and Indiana. In 8 minutes the freebies were gone and the real shopping commenced. Fueled by the goodies sold by the Riverview National Honor Society, readers mingled with other readers and with writers during the four hour event.

Armed with a bibliography they received when buying their tickets, and the full story of 40 authors from the US and Canada in the latest newsletter, lists were scrupulously reviewed and over 300 readers came prepared to meet new friends who write mystery books and old friends met in past years. By the time Richard’s interviews with the 13 new writers began, eight long lines of shoppers were lined up to take home piles of new mystery books.

In four hours, 1806 books were sold----a 15% increase over last year. At almost 8 books a minute sold, it was a recession defying achievement. The raffle for our charity Beginning with Books netted over $500……a new high. The gift baskets donated by our media sponsor WDUQ, authors who couldn’t make it to the Festival this year, and many attending, were swept up by grateful readers.

A happy and grateful group of Mystery Lovers once again thank all those who make this the largest and longest running book festival in this region.

Richard Goldman & Mary Alice Gorman
Mystery Lovers Bookshop
514 Allegheny River Boulevard
Oakmont, PA 15139
412/828-4877

What Reviewers Are Saying About CUT, CROP & DIE

Here's what will appear in the May 15 issue of Booklist: “Slan fulfills all the promise of her first novel (Paper, Scissors, Death, 2008) with this second entry in the Kiki Lowenstein scrapbooker series. Her writing is much more assured this time out, and the book is filled with characters who we care about.”

Kirkus Reviews said: "Kiki's second outing is a nicely crafted cozy full of amusing moments, real-life insecurities and scrapbooking tips."

My author copies came in the mail, and I can tell you this book is beautiful! (More beautiful "in person" than you can tell from this image!)

My Malice Auction Offering

I'm not sure how well you can see this, but...this is the customized scrapbook page I created to have auctioned off at Malice this weekend. Inside the small album is room for 8 photos (4" x 6" size). The cover of the album is sewn with sequins sprinkled throughout. The papers were customized and colored just for this, and the "not everyone's cup of tea" paper was custom made. The upper right with its overlapping letters pays homage to Agatha Christie's many books. The three red drops of blood lower right are in homage to the Killer Hobbies blog in which I participate. The tea bag on the left has glitter "inside." Agatha's portrait was sewn on by hand. The name of my book--Paper, Scissors, Death--appears on the page. And the tea cup is the official emblem of Malice Domestic.

The Malice Domestic live auction benefits the John I. Gildner Regional Institute for Children and Adolescents, for the treatment of severely emotionally disturbed young people. The dollars raised each year supplements the budget for enrichment programs, such as fostering the enjoyment of reading.

I'm also offering to review three chapters of someone's manuscript.

Last week, the naming rights to a character in Book #3 of the Kiki Lowenstein Mystery Series fetched in excess of $500 (we think it was $750, but we can't confirm that yet) for the Guardian Angel group here in St. Louis.

Listening Can Yield Terrific Marketing Ideas--Here's How

We all know people get nervous when they get up to speak. Shoot, I worked as a professional speaker, and I can tell you that even the highly paid pro's get wobbly knees.

But often in our unguarded moments, truths are shared. Here's the intro I received a couple days ago--and remember, the protagonist in Paper, Scissors, Death is a scrapbooker named Kiki Lowenstein:

"I want to introduce to you Joanna Campbell Slan, our speaker. I can tell you after reading her book that I think she's KINKY."

Uh, right.

She meant to say, "Kiki," but we all had a bit of a laugh. Even she snickered when she realized what she'd said.

So I got to thinking, and I came up with these fab buttons to give away at Malice Domestic. I'd love to hear what you think of them!

The point? We need to listen. Hearing what our readers think or what tickles them or excites them is valuable stuff. Remember: They pay marketing firms BIG bucks to ask questions. We should do the same as we visit with our readers.

The Thrill is Gone--Mary Buckham Explains Why Outlining Can Feel Like a Drag!

Mary Buckham was in town a couple of weeks ago. If you haven't met her, or had the pleasure and privilege of taking one of her classes, well, POOR YOU! She's just super. A giving and generous teacher who will keep working with you 'til you get what you need. (And I've taught, so I know how sometimes you want to throw up your hands and say, "Um, this just isn't going to happen!")

I asked her this question: "I've noticed that as I work on my story outline, the whole 'luster' seems to dull. Last night reading Dwight Swain's Techniques of the Selling Writer, he 'talked' about the danger of speaking your story because when it's new and fragile, it can be damaged by careless comments from others. And it seems logical to me that as I outline, that I'm sort of killing the frog--that's a reference to a comment by Mark Twain about how you could take apart a frog to see how he jumped, but you'd kill him in the process.

I do see my work more clearly, and my writing is more confident after my extensive outline. I do know that I've included twists and turns, but...is this a normal part of the planning process? When you and Dianna plot, does some of the shine of the idea go dull?"

And here's her most excellent response:

"I think most authors enjoy a pre-writing euphoria of the 'new story' because it's like an unexplored path down a shady glen - no clue what's going to be around the next corner and that wakes up our inner child to simply have fun! Then there's the 'into the story' part of the process -- which is work and work is a four-letter word :-) Doesn't mean it can't be fun but it is the reality-adjustment part of the process - asking the hard questions and pushing the boundaries of craft in seeking options for the strongest plot possible.

"This is where I hear the word 'hard' come into play when working with writers-particularly newer writers who are used to only the end result-- a beautifully plotted and crafted book with no concept of what was involved to get a project to that point. Great news though is after the reality-check of plotting a book comes the exploratory, didn't-know-that phase that is part of the actual writing.

"This is where a plot keeps you centered and grounded while the words on the page suck you into the the experiences and emotions of the point of view character and unleash the fun again. There's nothing like getting lost in telling a story while knowing your pages can be kept because they are not willy-nilly exercises in writing but building blocks to creating a great story. So the short answer is yes -- sometimes the gleam of a story can fade but the cool thing is beneath that gleam can be gold if you're willing to keep polishing and polishing. I think what Swain referred to more was when we talk our ideas or share without thought to who we're sharing with. At that stage a story can wither under the nay-sayers or lack of enthusiasm and that's very sad. There is a very fine, but very clear line between criticism and critique and both can kill an idea at the bud stage."

LJ Sellers also tackled the "should I try an outline or not" topic here http://workingstiffs.blogspot.com/2009/04/your-first-draft-doesnt-have-to-suck.html

It's tough work to write a book, and following an outline takes discipline. I asked Stuart Kaminski once what he thought about the whole outlining versus not-outlining process. He said that he would never have been so prolific if he didn't outline. The gist was...non-outliners start in a flurry, but frequently find they don't know where to go, or that they've written themselves into a corner. Amen to that!

If you've ever tried to tear apart a book to rewrite it, you know how horrid that feels. It reminds me of trying to get your car out of a rut. No matter how hard you twist the wheel, you keep going back into the same hole in the ground.

For now, I'll stick with outlining. How about you?

A Promotion with a Local Library That Really Worked!

I loved all the responses to Chester Campbell's blog post. Thanks to all of you who participated. There was a common thread: How do we know what works?

Well, I've got a goodie for you. A proven promotional idea, and one that will do well for you. I know because we just tried it this weekend.

We called it "Mystery Go Round" and pitched the idea to a local library. Jim Moses of the Buder Branch thought it a good idea. Here's how he publicized it:

Mystery Go Round

Join us for a Special Breakfast with Mystery Authors. Meet some old favorites and some new faces in local mystery authors at this special program. You'll hear about their books and have the chance to ask questions of five different authors at one event! Space is limited, so call to sign up!

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Jim graciously promoted this through his library channels, supplied the room, and the treats. He also moderated the presentations.

We authors spent ten minutes at each table, chatting and answering questions. Vicki Erwin of Main Street Books was kind enough to come sell books--and she moved books!

The attendees were incredibly enthusiastic. They loved being able to talk with us in an intimate setting. We all brought bookmarks. (Unfortunately two of our scheduled authors weren't able to attend, but Julie Earhardt, Angie Fox, Shirl Henke and I had a blast!)

Have you tried anything like this with your local library? I'd love to hear your results.

Coming Out with THE SUREST POISON

I’m welcoming another Campbell to my blog today—Chester Campbell. Contrary to rumor, Chester Campbell was not a passenger on Noah's Ark, but he didn't get off the boat yesterday, either. With a writing career that has spanned sixty years, he has a new mystery novel just published titled The Surest Poison. In it, three seemingly unrelated murders crop up during the investigation of a toxic chemical dump that plagues a rural community west of Nashville. PI Sid Chance is hired to find the party responsible for the pollution behind a small plant whose current owner is being harassed by the state. Sid is tailed, threatened, and shot at before encountering some nasty guys from his past. (And yeah, I thought "green" was eerily appropriate when writing about poison!)



One of the earliest eye-openers I experienced as a mystery writer occurred when my first book came out in 2002. I quickly discovered that marketing and promotion take as much time as writing the novel. It’s like learning to walk, then realizing you have to climb steps, too. Fortunately, I had started attending conferences, primarily SleuthFest, put on by the Florida Chapter of Mystery Writers of America. I picked up some great tips there on getting ready for your book to come out.

“Coming out” is a good term to describe a book’s publication, since it denotes a debut and, in Southern social circles, a debutante’s introduction at a ball. Too bad my books don’t get that level of fanfare.

However, I followed most of the advice for getting ready. I set up a website, primitive though it was. I created a mailing list of publications to inform and people who might be interested in buying the book. There were no Advance Review Copies, so I had to wait for the book to be printed before I could send it out for review. I got a friend who ran the color lab for the local newspaper to make a head shot to use for publicity. And I started calling bookstores to set up signings.

I found it all took lots of time and slowed my writing efforts. Being published by a small press, though, I knew the book wouldn’t sell unless I let people know about me and what I had written.

I now have four books out in that first series, the Greg McKenzie Mysteries, but the marketing and promotion effort remains essential. Some things have changed, however. The reason I’m here today is because I have another debut to talk about. The Surest Poison is the first book in a new series featuring a Nashville PI named Sid Chance. I’ve just started a Blog Book Tour for it, something unheard of back in 2002.

From now through the first of May, I’ll be doing daily interviews and a variety of articles about the book, its characters, the setting, the origin of the story, writing issues and such. Again, it’s promotion, and it’s a lot of work. But it’s fun, too. I have posted the schedule on my website of where I’ll be blogging each day. Join me, if you’d like, and make a comment. I’ll be doing drawings from those who leave comments, giving away several books as prizes.

With the Internet becoming more important as a means of communication, I’m concentrating more of my marketing efforts there. It takes a lot of effort, but, heck, you don’t have to dress up or even get out of your chair. I’ve recently established a presence on Facebook and Twitter, two of the most popular social networks. I belong to several others that deal with books, such as Goodreads and Crimespace, but haven’t been as active on those.

One of the most important aspects of Internet promotion is the author website. I do a makeover on mine every couple of years. If all goes well, I’ll have the revised version up by the time you read this, but there’s still a lot of work to do. Joanna has a great website with lots to see and benefit from. That’s the secret to a successful website. Give visitors lots of goodies and they’ll keep coming back for more.

The final act of “coming out” is the Book Launch Party. I’m having this one at my church, City Road Chapel United Methodist Church, in Madison, the Nashville suburb where I live. It’s also where my protagonist lives and has his office. We’re throwing the party Sunday afternoon, April 19. I thought about serving green punch in glasses marked with a skull and crossbones, but I’m not sure how that would go over. We’ll have a cake with green icing, though.

I can’t leave without telling you a bit about the people who populate The Surest Poison. The story is a little grittier than my first series, which some said bordered on the cozy. One reviewer wrote that the new book was “the kind of fiction writing that those with a penchant for Lawrence Block can enjoy.” Sid Chance is a big guy (six-foot-six, 230 pounds) who was a Green Beret in Vietnam, spent eighteen years as a National Park Service ranger, and ten years as police chief in the small town of Lewisville, southwest of Nashville. He left that job after being falsely accused of bribing a drug dealer.

His part-time helper is Jasmine LeMieux, whom DorothyL’s Kaye Barley called “a character I LOVE; Jaz LeMieux, wealthy ex-cop who has done a little bit of everything in her life, and done it with flair.” Her Southern Belle mother disowned Jaz when she dropped out of college and joined the Air Force. Making matters worse, she then became a champion woman boxer before joining the police force to pay her bills. After her mother died, Jaz’s father, a French Canadian entrepreneur, took her back in and left her controlling interest in a lucrative chain of truck stops.

Now you know just enough to be dangerous. Or maybe want to read the book. Or maybe you have some other good ideas for promotion? Joanna says she’ll mail a bag of benne seed wafers (a very Southern cookie a lot like peanut brittle) to some lucky person who comments with a good idea.

What Writers Do...

Just overheard as I was letting the dogs out, getting ready for an appointment, stepping away from my email for a bit:

Neal Conan was talking about "thinking" he was a writer when he was in college, but watching his roommate and having this revelation:

"You've got to put your butt in the chair every single day: writers write!"

Yes, Neal. Which explains why I'm feeling frustrated even though I did a couple of pages today. Seems like lately, I've been distracted and doing everything BUT writing. (Even though I'm a third of a way into a 90,000 word novel, I still feel that sense of unease. It just isn't happening fast enough!)

I think of all the folks who've said to me, "Someday I want to write a book."

I hope they do. I mean, if that's what they want, and if there's a story inside, I hope they put it on paper. But...I know that this discipline, this alone-ness, this duet of me and the empty screen is my dance to do every day. I fight and I struggle and somedays, the words are missing in action.

But...I'm a writer. My butt's in the chair. My hands are on the keys. When the battery on the keyboard goes dead (which it did last week) or the doorbell rings or the dog nudges me to go outside, I am torn away from this world I want so badly to create.

Writers write.

How's it going for YOU?

What Type Is Your Blog?

Have you ever taken a "personality" test? Was it accurate? The Myers-Briggs tests and the Personal Styles quiz were developed after WWII when people all over the world, reeling from the horror of the Nazi regime, wondered, "What kind of person can do such things?" Various scientists and sociologists scrambled for answers.

Now Myers-Briggs offers a new twist--they are analyzing blogs at http://www.typealyzer.com/

As I understand it, this is a project dedicated to the research about how the language reflects our psychological type, and thus our motivations and interests. The fundamental idea is that everyone of us use different personas or social roles at different moments. The major research aim of this project is to find and describe patterns in what interests different personas in terms of opinions, brands, media content etc.

So I decided to run the various blogs I'm part of through the gaunlet. Here's what I found:

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Joanna Campbell Slan http://JoannaSlan.blogspot.com (My "personal" blog which is geared to writing, marketing and promotion tips.)

ISTP - The Mechanics

The independent and problem-solving type. They are especially attuned to the demands of the moment and are highly skilled at seeing and fixing what needs to be fixed. They generally prefer to think things out for themselves and often avoid inter-personal conflicts. The Mechanics enjoy working together with other independent and highly skilled people and often like seek fun and action both in their work and personal life. They enjoy adventure and risk such as in driving race cars or working as policemen and firefighters.

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Killer Hobbies Blog http://killerhobbies.blogspot.com (The blog I started with Deb Baker and now share with five other mystery writers--Camille Minichino/Margaret Grace, Monica Ferris, Linda O. Johnston, Terri Thayer, and Betty Hechtman--who focus on hobbies and pastimes.)

ESFP - The Performers

The entertaining and friendly type. They are especially attuned to pleasure and beauty and like to fill their surroundings with soft fabrics, bright colors and sweet smells. They live in the present moment and don´t like to plan ahead - they are always in risk of exhausting themselves. The enjoy work that makes them able to help other people in a concrete and visible way. They tend to avoid conflicts and rarely initiate confrontation - qualities that can make it hard for them in management positions.

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Inkspot http://midnightwriters.blogspot.com (The blog shared by Midnight Ink authors.)

ESTP - The Doers

The active and playful type. They are especially attuned to people and things around them and often full of energy, talking, joking and engaging in physical out-door activities. The Doers are happiest with action-filled work which craves their full attention and focus. They might be very impulsive and more keen on starting something new than following it through. They might have a problem with sitting still or remaining inactive for any period of time.
window.

** Okay, don't be shy! Run your blog through the analyzer and tell me--what's your Type? Does your online persona or blog truly reflect who you are? If you comment and include your blog address, I'll list you in my blog links at http://joannaslan.blogspot.com

What You and I Can Learn from Classical Music's Hottest Act

The hottest, hippest act in Classical Music today, the group that has folks literally dancing in the aisles is a group of Steinway piano playing siblings from Utah, The 5 Browns. Desirae, Deondra, Gregory, Melody and Ryan not only play together professionally right now, they have the distinction of being the only family to attend Julliard simultaneously. Last weekend visited my husband's store (Steinway Piano Gallery of St. Louis), played a mini-concert, and then on Saturday gave a concert at Powell Hall. Above is a photo of them at Ted Drewes Custard because NO trip to St. Louis is complete without going to Ted Drewes. (And yes, that is Ted Drewes, not Nancy Drew's.)

How exciting are these kids? Well, an estimated one-third of their audience at any given concert has seldom if ever attended a classical music concert, and another one-third is college-age or younger.

In short, they are a phenomena. And anytime in life you get to observe ONE superstar--much less five of them at once--I think you should take notes. So here's what I learned, and do me a favor, don't dismiss this stuff as self-evident. The road to success is littered with waylaid travelers who confused self-evident with REALLY important.

The 5 Browns' Rules for Success (as observed by Joanna Campbell Slan, close up and personal):

1. Live with enthusiasm. Imbue all you do with energy. These five are thrilled about being able to do what they love for a living--and they'll gladly tell you so. Are you happy? Do you show it? All of us authors are living the dream. So we need to stop moaning and act like it!

2. Show interest in other people. Ever notice how some authors talk only about themselves and their books? Hmm? These five sensations were on a book signing tour, yet they peppered me with questions about my work. Earlier this year I sat between two men at dinner during a writers conference. They went on and on about their books, and never once asked me about mine. (Note to the man who sat on my right at that fateful repast: Sir, the acquisition of an English accent does NOT entitle a person to wantonly disregard commonly recognized table manners. Either your mother was raised in a barn--as you obviously were--or she's rolling around in her grave in shame!) Making other people feel important is not only good manners, it's also very smart business.

3. Make your work accessible. The Browns introduced each piece they played with a bit about the composer and how that particular composition influenced what we hear today. If you're an author, why not tell your readers about YOUR influences, be they other authors or popular culture? Spread a little credit around and educate your audiences. Let them feel like they just got "the inside scoop." That's why we read gossip magazines, right?

4. Talk to the small fry. Desirae, Melody, Gregory, Deondra and Ryan purposefully stopped to take questions, both at our store and at Powell, taking care to call on the kids who raised their hands. When one little girl pipped, "Were you ever in your school's talent contest?" All five burst out laughing in remembrance as they assured her that indeed they had!

5. Dress up, but don't be overdressed. The Browns wear cocktail attire the first half of their performance and casual wear the second. "We want to seem approachable," said Desirae. And they do. We've never had a performer wear Converse high-tops in our store before. Trust me, Gregory's footwear spoke volumes to the kids who came to see the Browns. It said, "Yep, you can be YOU and still make music." They were nicely groomed, trendy without being crass, and flat out adorable.

6. Sign anything for anyone. From the stage, the Browns offered to sign "any stuff you have." I've seen authors who'll only sign books purchased that day at that event. Is that you? How do you suppose that makes you look? What does it say about you? When that person goes home and talks about you, what will she say? (If you can't answer that affirmatively, better check a copy of How to Win Friends and Influence People out of the library.)

7. Tell people you WANT to come back. It's flattering to THEM, and it lodges a little reminder in their brains: Must have these folks back. When? Hmm. Be sure to tell the bookseller or conference director you'd like to return.

8. Laugh. Be joyous. Gregory ( the oldest brother) introduced Prokofiev's Toccata, op. 11 which he described as sounding like the chase scene from The French Connection. As if on cue, a siren blared in the distance. He got the giggles as did most of the 2400 audience members in Powell Hall. Stage performers know the importance of "jumping the footlights," bridging that gap between those on stage and those in the seats. It's an intimacy all audiences crave. How can YOU jump the footlights and get emotionally close to your readers?

9. Give 'em your phone number. And then be response. We've already heard from Greg, telling us how much fun they had and asking for copies of photos we took. He gave us his email, but we also have all their phone numbers.

Look, I don't know if I'll ever get to be on Martha Stewart's show or Jay Leno's or even watch Zac Posen's fashion show, much less be an important personage there. All of which The 5 Browns have done. Yet to hear them talk about it, they are still marveling at their good fortune. And that's exactly the way I want to act. I want to give my best, to love what I do, and keep marveling at my good fortune. I have the feeling it's the secret to success. From the other side of the pianos, it sure looks it.

10. Put energy in all you do. Here, enjoy this--
http://www.youtube.com/watch?v=6Yo6Zma-fgM

PS Are you a regular reader? I'll add your blog title to my blog role if you leave a comment with your blog address!

Agatha Award for Short Stories

I'm reprinting a post here because I think it's important, and because I don't want anyone to miss out.

Cue: Drumroll...


Folks,
Malice Domestic is coming soon, and if you're going, then don't miss this opportunity to read the Agatha-nominated short stories--for free-- so you can cast an educated vote. All five of the stories are still up on the web for your reading pleasure.
Of course, even if you aren't going to Malice, we won't mind if you take a peek.
Five award-nominated short stories for free! How can you pass that up?
The links are...

"The Night Things Changed" by Dana Cameron, Wolfsbane & Mistletoe (Penguin Group) http://www.danacameron.com/2009/02/for-your-agatha-consideration.html

"Killing Time" by Jane Cleland, Alfred Hitchock Mystery Magazine -
November 2008
http://www.themysteryplace.com/ahmm/excerpts/excerpt4.aspx

"Dangerous Crossing" by Carla Coupe, Chesapeake Crimes 3 (Wildside
Press)
http://carlacoupe.com/DangerousCrossing.htm

"Skull and Cross-Examinations" by Toni L.P. Kelner, Ellery Queen
Mystery Magazine - February 2008
http://www.themysteryplace.com/eqmm/excerpts/excerpt4.aspx

"A Nice Old Guy" by Nancy Pickard, Ellery Queen Mystery Magazine -
August 2008
http://www.themysteryplace.com/eqmm/excerpts/excerpt5.aspx

Don't put it off! After the Agathas are announced, they'll be coming down.

Toni
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Toni L.P. Kelner
www.tonilpkelner.com

Dreaming of Harlan Coben--and My Own Stupidity

Grrr. I'm in a ba-ad mood. It started with a bad dream about...are you ready? Meeting Harlan Coben.

I know! I can imagine what you are thinking: "Joanna, have you lost it?"

Um, Coben's coming to St. Louis on Monday, and he'll be appearing at the Mad Art Gallery from 7 to 9 p.m. (Go to http://www.madart.com/eventsexhibitions/publicevents/leftbankbooksandmadartgall.htm for details.) Which you would THINK would make a long time HC fan like me really happy. (Ask me how much I loved Myron Bolitar. Go ahead, ask!) Exceedingly happy. But you see, I have this problem when I meet folks I really admire. I get stupid. Criminally stupid.

Years ago, I met Garrison Keillor. He gave a presentation, during which he recited the sonnet by Shakespeare which begins, "Let me not to the marriage of true minds admit impediments."

True confessions: I only know ONE sonnet by heart and that's it.

So in a fit of trying to prove myself worthy, I waited to have my book signed and then, with stuttering voice, I recited the whole poem. Except, I guess I got part of it wrong because he only stared at me sadly and said, "Almost."

And I nearly died. Of embarrassment. Of shame. Instead, of dying, however, I merely slunk off the stage where he continued signing, probably wondering what they put in the water here in St. Louis.

So in my dreams last night I met Harlan Coben...and I think I recited that same stupid sonnet.

Some people never learn.

It Could be Raining...(My BIG Plotting Secret)

Celebrating my fun interview with Jean Henry-- http://tinyurl.com/d9mtss --and my dinner tonight with my pal Mary Buckham, who is doing a book plotting weekend here in The Lou, I have decided to post my BIG plotting secret.

Are you ready?

It can always get worse.

Yeah. See...that's how life goes and that's what can happen in a book. No matter how dark it is, no matter how horrible the situation, there's always a moment when you think, "Things can't get worse." Or in my family, we call it the "It could be raining" moment. We'll be in a crisis, and my dear husband David will look at me, and we'll say in tandem: "Could be worse. Could be raining." (And usually it is...so we both start to laugh."

We also like the "it went about as badly as anything could go barring loss of life and limb" phrase.

So if you are plotting (or plodding as it sometimes seems) along today, and if you are suffering from the dreaded "saggy middle" just pretend you are Lee Child, who is fabulous for creating situations where you think, "Jack Reacher will NEVER get out of this." Or Jeff Deaver who is the ultimate trickster, leading you to think "Okay, that character is su-unk." Or even those bright sparks who write "24," and give us fine moments where we're forced to admit "our entire way of life is DOOMED." That is, be a gloomy thinker. Decide what the worst is and let it rip.

Hint, hint: It doesn't have to be the WORST for your protag. It could be the WORST for someone your protag loves.

Tip: Ask yourself, "What would really upset the status quo."

And while I'm at it, I hope you don't read the Kirkus Reviews for Cut, Crop & Die (Book #2 in the Kiki Lowenstein Mystery Series which will be released in June). I hope you don't because although Kirkus called the book "a nicely crafted cozy full of amusing moments, real-life insecurities and scrapbooking tips," they also gave away a really bleak time in Kiki's life. (Why, oh, why did they have to post a spoiler?)

Cozy Chicks Visit

Pop over to Cozy Chicks to see where all that cutting and pasting led me!

http://www.cozychicksblog.com/2009/04/who-knew-where-all-this-cutting-and.html

And yeah, I think I misspelled "chafed" in the article. Drat.

I'd Rather Be Eating Kibble...Or Why Some Books Are Hard to Take

Every day the Universe conspires to teach me lessons I don't wanna learn. As they say in the movies, "Resistance is FUTILE." And yet, I still struggle.

Today, my dog was the teaching assistant. Rafferty decided he didn't want to eat his food. Being a good dog mom, I coaxed. "Ah, come on, Raffie." Then I threatened. "Eat your food." And finally, I resorted to unfair tactics. I poured beef boullion over the kibble.

To no available. He licked off the beef and sat down to stare at me.

His desire to eat has not overcome whatever resistance he's feeling. And yet...and yet...it's spring and I have hope.

It's like that with books, too. I keep trying to read Bleak House by Dickens. At first, I tried because I own an old copy, and there's a deep seated part of me that believes old books are to be venerated. Then I tried because I read a reference to the characters. And finally, I've taken a third stab at Bleak (was there ever a book so aptly named?) because I'm doing research on the justice system in Victorian times.

Personally, I'd rather be eating kibble.

Do You Judge a Book by Its Cover?

I sure do.

When my acquiring editor Barbara Moore asked me for cover input, I said, "Please tell the artist to go look around in Archivers. I know there's one close to your office. He'll get a strong sense of what's au courant in scrapbooking. I'd really like my book to be a true reflection of the craft. It's very artsy these days."

I guess Kevin Brown did exactly that because the cover on Paper, Scissors, Death is sublime. Honestly, Kevin could win any scrapbook design contest with his work, don't you think? I've also had booksellers tell me that they appreciate the high quality of my book. The feel of the paper is rich, not cheap. The cover stock is a great weight. The type is easy to read. As one bookseller friend said, "It enhances the reading experience."

I think that the cover of Cut, Crop & Die is just as gorgeous and eye-catching as the first cover Kevin produced. It's a real joy to hand someone a copy of my books and watch the reaction.

Do I judge a book by its cover? You bet I do. How about you?

Liz Zelvin has posted a plethora of covers from the 2008 crop of books at the Poe's Deadly Daughters blog. Check it out at

http://tinyurl.com/coz3p4

The Teacher is Always the Student

We had a totally excellent "Getting Published" class last night at Lewis & Clark Community College. First of all, I love their Edwardsville campus at 700 Troy. It's the conclave of brick buildings that I've been told was a former factory site. The classrooms are spacious, light and well-appointed.

But what made the class really cool was the students. We had folks who wanted to write novels, those who wanted to write children's books, and a gentleman who wanted to write non-fiction. Their questions were thoughtful and stimulating. We talked about self-publishing, POD (Publishing On Demand), marketing, publicists, agents, editors, conferences, royalties, and rights. Obviously, these were people who were willing to do their research before embarking on this great adventure called publishing.

At the end of the class, one of my students walked with me to our cars. We stood outside and brainstormed the plot of her novel. Oh, wow, that was so much fun. I love working over ideas with other authors. I felt so stimulated and ready to tackle my work with new vigor.

Here's the secret: Every class reminds me of how far I've come over the years. Sometimes we can't see where we are on the learning curve until someone asks us a question. Publishing is an incredibly subjective business. Authors spend so much time alone. My agent says we're all incredibly needy. Well, yeah, because we put ourselves into our work and that's daunting.

Was I teaching a class? Nah, not really. I was a participant. I was a student, because I had to re-think and review my experiences. I told them "the world according to Joanna." (That's a paraphrase of what my pal Vicki Sullivan always used to say with "the world according to Vicki.") I warned them that I'd share the truth as I've experienced it--and the truth as other authors have shared with me.

Wow. What a great shot in the arm. I'm feeling energized this morning!

You Can't Phone It In

Beth Groundwater posted this outstanding information about planning a Blog Book Tour. Go to http://midnightwriters.blogspot.com to read it. (I'm having some STUPID "cookie" problem with Internet Explorer so I can't share the tiny url...yet. Will someone please explain to me why the same computer that was a happy camper last night woke up with new rules this morning?)

Anyway, and last Monday I promised to post more about Desire Pathways and getting noticed. Suffice it to say, Internet Explorer is making that DIFFICULT. Argh.

But here's a paraphrase of what a mentor of mine once said, "It's not worth going if nobody knows you showed up."

So...how do you distinguish yourself? Do you attend meetings and conferences and never make new friends? Are you so hum-drum that people forget you? Are your marketing materials so pedestrian that they get tossed?

I once went to a writers' and fans' conference with a friend. We were pleased to be rooming together because we were both "wanna-be" mystery authors at the time. Everywhere we went we spoke to people and introduced each other. One evening, back in our room, she said to me, "This is entirely different from the last time I came. Last time, the person I roomed with only left the room to go to specific sessions. She spent the rest of the time holed up here. She'd pull on her clothes to go hear a panel, then come back here, strip to her underwear and watch TV."

Wow. What a social idiot. (Yeah, I'm a tad cranky today.)

Then my roomie paused and grimaced. "And she needed new underwear, too."

UGH.

Hear me clearly, I'm an introvert. I know, I know. If you've met me, you'd find that hard to believe, but the definition of an introvert is someone who is energized by alone time. An extrovert is energized by social contact. So...I'm still being me when you see me out in public, and I'm genuinely happy to be with you, but you need to know that after extended face-time, I need to find a hidey-hole and crash. For a while. Then I'll be back on the floor saying, "Hi," and asking you how your life is going.

When I go to a conference, I go to meet people. I go to make new contacts. And if I know you and you don't know the author or fan standing next to me, I'll introduce you. I don't "hog" my contacts. That's not how it works. That's not polite, and it's certainly not good business. In fact, it's borderline selfish and rude.

So this whole idea of staying in one's room--wearing your undies, no less--and only showing up to hear a panel or a speaker is just...okay...one word? STUPID.

Why not save the money and stay home?

This is life. You can't phone it in.

Don't even try.

50 Things Under $50 You Can Do to Promote Your Book

by Penny Sansevieri

If your book marketing budget is tight (and even if it's not) you
might want to consider some ideas that are powerful, and won't cost
you as much as you think. Here are a few to consider!

1) Buy your domain name as soon as you have a title for your book.
You can get domain names for as little as $8.95

2) Head on over to Blogger.com or Wordpress.com and start your very
own blog (you can add it to your Web site later).

3) Set up an event at your neighborhood bookstore

4) Write a few articles on your topic and submit them onto the
Internet for syndication

5) Check out your competition online and see if you can do some
networking

6) Do some radio research and pitch yourself to at least five new stations this week

7) Ready to get some business cards? Head on over toVistaprint.com. The cards are free if you let them put their logo
on the back

8) Put together your marketing plan

9) Plan a contest. Contests are a great way to promote your book.

10) Google some topic-related online groups to see if you can network with them

11) Send thank you notes to people who have been helpful to you

12) Send your book out to at least ten book reviewers this week

13) Do a quick Internet search for writers' conferences or book festivals in your area you can attend

14) Create an email signature for every email you send; email signatures are a great way to promote your book and message.

15) Put the contents of your Web site: book description, bio, q&a, interviews, on CD to have on hand when the media comes calling!

16) Submit your Web site to the top five directories: Google, MSN, Alexa, Yahoo, and DMOZ

17) Write a great press release and submit it to free online press release sites.

18) Write your bio, you'll need it when you start pitching yourself to the media

19) Schedule your first book signing

20) Start your own email newsletter; it's a great way to keep readers, friends and family updated and informed on your success.

21) Go over to Yahoo Groups and join some online groups on your topic - it's great Internet networking!

22) Develop a set of questions that book clubs can use for your book, and post them on your Web site for handy downloads.

23) Add your book info or URL to your answering machine message

24) Join Audio Acrobat ($20 a month) and begin recording audio products you can sell on your Web site

25) See if you can get your friends to host a "book party" in their home. You come in and discuss your book and voila, a captive audience!

26) Find some catalogs you think your book would be perfect for and then submit your packet to them for consideration.

27) Go around to your local retailers and see if they'll carry your book; even if it's on consignment it might be worth it!

28) Add your book to Google Book Search

29) Research some authors with similar subjects and then offer to exchange links with them.

30) Is your book good for the My Space market? My Space has recently started doing book reviews.

31) Write a "So You'd Like To..." article for Amazon.com

32) Ask friends and family to email five people they know and tell them about your book.

33) Leave your business card, bookmark, or book flyer wherever you go.

34) Are there any book fairs you could participate in? Look them up on the Net!

35) Pitch yourself to your local television stations.

36) Pitch yourself to your local print media.

37) Work on the Q&A for your press kit. You'll need it when you start booking media interviews!

38) Pitch Oprah. Go ahead, you know you want to.

39) Is the topic of your book in the news? Check your local paper,and write a letter to the editor to share your expertise (and promote your book!)

40) Stop by your local library and see if you can set up an event,they love local authors.

41) Do you want to get your book into your local library system? Try dropping off a copy to your main library; if they stock it chances are the other branches will too.

42) Go to Chase's Calendar of Events (www.Chases.com.) and find out how to create your own holiday!

43) Going on vacation? Use your away-from-home time to schedule a book event, or two.

44) If your book is appropriate, go to local schools to see if you can do a reading.

45) Got a book that could be sold in bulk? Start with your local companies first and see if they're interested in buying some promotional copies to give away at company events.

46) Don't forget to add reviews to your Web site. Remember that what someone else has to say is one thousand times more effective than anything you could say!

47) Trying to meet the press? Search the Net for Press Clubs in your area, they meet once a month and are a great place to meet the media.

48) Want a celebrity endorsement? Find celebs in your market with an interest in your topic and then for it. Remember all they can say is no.

49) Ready to get some magazine exposure? Why not pitch some regional and national magazines with your topic or submit a freelance article for reprint consideration.

50) Work on your next book. Sometimes the best way to sell your first book is by promoting your second.


ABOUT THE AUTHOR

Penny C. Sansevieri is a book marketing and media relations
specialist who coaches authors on projects, manuscripts and
marketing plans and instructs a variety of coursing on publishing
and promotion. To learn more about her books or her promotional
services, visit http://www.amarketingexpert.com . To subscribe to
her free ezine, send a blank email to:
mailto:subscribe@booksbypen.com

Is There a Virtual Book Signing in Your Future?

Virtual book signings offer a way to sell books, visit fans, and spread the word about your work from the comfort of your home.

What is a virtual book signing? It can be as elaborate or simple as you wish. You will “visit” a venue through the magic of your phone or the Internet. You can handle the signing portion one of two ways: 1.) sign the physical books and send the signed copies to recipients 2.) or sign bookplates, have someone affix them, and distribute the books with your bookplates to recipients.

The concept was pioneered by Daniel Weinberg, owner of the Abraham Lincoln Book Shop in Chicago, Illinois. The first virtual book signing took place in November 2005 and featured historian Doris Kearns Goodwin. The webcast can be viewed at http://www.virtualbooksigning.net/learn.html

I chose a much simpler format for my Paper, Scissors, Death Virtual Book Signing. My goal was to partner with the Mid-Atlantic Great Dane Rescue League (MAGDRL) to raise money for homeless dogs. With foreclosures on the rise and the economy the way it is, more and more big dogs are being abandoned.

Since Paper, Scissors, Death features a rescued uncropped Harlequin Great Dane, there was a natural fit.

“I was interested because I know there are a lot of readers in MAGDRL, and this seemed like a different, unusual and fun fund-raising event. We are always looking for new things to try, and this was a big hit with our members,” said Joan Schramm, MAGDRL’s publicity coordinator.

First, we sent out mailings to the members telling them about the fundraiser. Then MAGDRL chose a date for our “book signing” and told members and friends I’d be available online during a certain time period. MAGDRL purchased the books from my publisher.

I added a chat room to my website. You can get a free chat room that’s easy to install at Bravenet http://www.bravenet.com/
Members of MAGDRL were encouraged to order the book and to share the information with friends. Joan sent out media releases about the event, and forms were shared at various meetings of rescue dog organizations. On the form was a place for people to specify how they wanted their books personalized. Buyers could either choose to pick up their books or have them mailed out at an extra charge.

On the appointed signing day and time, we had a lively discussion in my chat room. It helped that I am a dog lover who has owned Great Danes! After the chat, Joan sent me a list of personalized bookplate requests. I created a special bookplate. I signed and returned the bookplates to Joan. She affixed them and distributed the books.

For an example of the form, Joan’s media release, and the bookplate, visit my website www.joannaslan.com and click the Resources section.

Is a Virtual Book Signing right for you? I was fortunate to find an organized and willing partner to work with. Joan’s public relations expertise was extremely helpful. Certainly, you need a publisher willing to sell to non-traditional book sellers as well as a partnering organization willing to help publicize and organize the event. Were the results worthwhile? We sold 51 books and raised $382.50 for MAGDRL – a nice amount for something that was a lot of fun and not too labor-intensive.

-- 30 --

Joanna Campbell Slan is the author of Paper, Scissors, Death the first book in the Kiki Lowenstein Scrap-N-Craft Mystery series. Visit her at www.joannaslan.com

For permission to reprint this article, contact Joanna at joannaslan@aol.com

St. Patty's Day Contest

Quick!

You have until 5 p.m. tomorrow, March 18, 2009, to email me at savetales@aol.com

I'll pull one lucky name out of the "hat" and that person will win a free four-week journaling class with me at Writers Online Workshops.

Hurry!

Desire Paths, Part II—Getting People to Follow You in a Digital Age

Last week I wrote about Desire Paths, those pathways that people create to get to what they love. I suggest you view the excellent presentation by Mike Arauz on this idea:
http://www.mikearauz.com/2009/03/desire-paths-branding-for-digital-lives.html

The big question for authors is how can we create Desire Paths in a digital media age? How do we influence readers to beat a path to our door? We must develop promotional activities which attract those readers who would love/enjoy/need/want our books.

1. We must focus on our readers not on ourselves.

It’s not about talking about ourselves! Leonard Pitts wrote this article suggesting that Twitter was a tool for the self-interested, self-absorbed few:

http://www.stltoday.com/stltoday/news/columnists.nsf/leonardpitts/story/9FC40C552EDA126B862575720004469B?OpenDocument

And he got it wrong, because he misunderstands the way most of us are using Twitter. It’s not all about me—and I know it. I “tweet” and give my followers “journaling prompts” which is a term I created years ago to help scrapbookers write more in their memory albums. Essentially a journaling prompt is a sentence stem which encourages a writer to blast through dreaded “writer’s block” by finishing the thought!

How can you give your readers what they want? First, you have to know who your readers are and then you have to…LISTEN. Yep. Amazing. Let me give you an example. A month ago, I was interviewed on Blog Talk Radio by Circle of Seven’s David Ewen. I was at a scrapbook crop during the interview, so David and I decided we should let my readers talk about my book. You know what my readers said? “Kiki Lowenstein is just like ME.” This wasn’t surprising because fans had written me to say the same.

So what do my readers want? I asked them. They loved the fact Kiki wasn’t perfect. They loved that she was slightly overweight. That she had problems with her child and her in-laws. They adored her women friends and her dog. And of course, many of my readers loved it that she scrapbooks.

2. We must get noticed.

In my next blog post next Monday, I’ll talk about how you can get noticed—and I’ll point out easy ways to make sure you do!

PS Make sure you are following me because you won't want to miss this post.

Cozy Armchair Winners and Paper, Scissors, Death Receives Agatha Nomination for Best First Novel

Do you remember when Sally Field held up her statue of Oscar and said with wonder, "You like me!"

I'm having my own little Sally moment.

How long did it take me to write Paper, Scissors, Death? It took 55 long years. I started writing when I was in grade school. Won my first award in high school. Put myself through college writing and teaching other students to write. Supported myself through a bad marriage with my writing skills. Well...it's been a long, long journey.

To celebrate, this morning I pulled three entries from a contest I ran with the Cozy Armchair Group--each will get a copy of the book:

Mare of Winsted CT
Dee of Great Falls MT
Krista of Wichita KS

I put my all into Kiki Lowenstein. I wanted her to be bright, funny, vulnerable, likeable, and definitely flawed. I made her a little overweight. A lot self-conscious. And sometimes too trusting.

I made Mert the best friend a girl could ever have. Full of common sense. No nonsense. Protective. Multi-talented.

I gave Dodie all the qualities Kiki lacks--a sharp business mind and a clear understanding of what it takes to make your way in the world.

I created Detweiler in the image of my wonderful husband (ahem! I learned from that first mistake). He's thoughtful, all-guy, and he can be very sternly professional. But he also adores Kiki with all his heart.

I invented Anya as a female version of my son. Very smart, a wise-cracker, and a kid you can't put anything over on.

And finally, dear, dear Gracie is a combination of all the Great Danes and one Bichon I've loved and lost. She's that incredibly loyal dog who would give her life for the family she loves.

Thank you, all of you, for loving my fictional family back.

In return, I promise you more adventures, more fun, more thrills--and always my very best--

Joanna

Desire Paths--Why Authors Must Create Them to Sell Books

Ever notice those footpaths between bushes, those stomped down walkways that go from a parking lot to the sidewalk, the ones clearly NOT planned by the landscaper where folks have made their own trail to get from Point A to Point B?

Those are called Desire Paths. That's a term architects use to desire "non-authorized" walkways. Ones that occur spontaneously rather than through top-down planning.

You and I must establish Desire Paths to our books if we hope to be successful. An excellent presentation by Mike Arauz explains this concept:

http://www.mikearauz.com/2009/03/desire-paths-branding-for-digital-lives.html

So how can we do this as authors? There are two parts:

PART I. We must develop a product (book) that acts as a magnet to readers--encouraging them to create desire paths to book purchases/rentals.

PART II. We must develop promotional activities which attract those readers who would love/enjoy/need/want our books--helping readers create desire paths to the booksellers.

Here how we accomplish PART I:

1. Write about characters whose qualities are enjoyable for the reader. Ever read a totally annoying book? Not for long. I remember purchasing a hardback of a bestselling author I've enjoyed over the years. I had to work hard to finish it. When I handed it to my husband, he read a couple of chapters and said, "That's enough for me. None of these people are likeable and none of them like each other." What makes an enjoyable character? Humor, humility, talent, being treated unfairly, flaws, authenticity, and most of all your character has to LOVE something or someone other than herself. Call it Slan's rule, okay?

2. Create characters who learn and grow. I got soooo tired of the victims (read: protagonists) in the Oprah bookclub picks that I wanted to reach through the pages and dope-slap them. My Kiki Lowenstein does victim-esque things, but she also makes some stunningly brilliant choices and refuses to be run-over. She grows as a person through the series. There has to be a balance--if our characters were never "victims" there would never be any conflict--and it has to tip toward growth. (Okay, I'm using "victims" loosely. Think Superman and Kryptonite and Lois Lane. If he was all-powerful, there'd never be any question of whether he could succeed, right?)

3. Add twists and turns. (In other words, be unexpected.) To stay within a genre we must meet reader expectations and adhere to unwritten rules. (For example, a cozy can't have gruesome violence or its not a cozy, and your readers will be upset because, by golly, they wanted a cozy. They didn't want to get grossed-out. Didn't sign up for that!) But just as there's all sorts of creativity within the strict format of a sonnet, you can also put in all sorts of surprises along the way. And on paper, in books, people love surprises. In real life, not so much.

4. Set your hook. I'm not a good fisherwoman because I never learned the art of setting my hook. But, as a writer, I've figured it out. See, you have to tease and tantalize the reader with an unrealized expectation at the end of each chapter. Each book must both satisfy and promise there's more to come. Those of you who have read Paper, Scissors, Death know exactly what I mean. (I won't spoil it for the rest of you, but it's a dilly.) It's not enough to give people an enjoyable read. You have to leave them panting for Act II.

Which in this case is...

How do we authors translate the concept of Desire Paths into our marketing efforts?

I'll tackle that next week.

Meanwhile...What are you thinking, people? How do you create Desire Paths within your book?

Travels with Joe: What It's Like to Follow J.A. Konrath Around for a Day Visiting Booksellers

Despite the fact he was recovering from the stomach flu, Joe (aka JA) Konrath made it clear we’d hit the ground here in St. Louis with my SUV tires spinning. We managed to visit 11 bookstores and one library in six hours. (I think…I have to admit my head was spinning almost as much as my tires.)

We did not call in advance, so these were all stock-signing opportunities, or as Joe said, “We’re here to be ambassadors.” He waved a yellow paper in front of my eyes. It was the “books” listing from a phone directory. Need I add it had been ripped out?

Starting with a Barnes and Noble, Joe kicked it into high gear. He race-walked to the mystery shelves and gathered up copies of his books. Then he looked for help. “There’s got to be a customer service desk here somewhere,” he muttered as his head swiveled. Once he saw an in store computer and a worker-bee, he introduced himself. “Hi, this is me,” and he pointed to his name on his books. “Mind if I sign some books?”

The employee called the acting store manager over. Joe introduced himself and gave his 30-second pitch while we all trotted through the store to see if we’d missed any books. (We had. A few were face out on the New Release shelves.) As he signed books, Joe launched into a short but pithy “elevator speech,” starting with “I write a series about a female cop named Jack Daniels.”

The pitch included:

* a funny quip about who Jack is (a 40-something detective, real name of "Jacqueline Daniels")
* that her personal life is a “trainwreck” (this always caused a smile)
* where the book is set (Chicago)
* that along the way she runs into some really scary bad guys (a rather enticing tidbit)
* and loosely what the genre is (crime fiction, a little suspense, cops, and mystery)

Next Joe compared his series to no less than five other best-selling authors.
The response was fascinating. In a few words, he’d made it easy for the bookseller to hand-sell his work. He’d given the clerk the information necessary to suggest his series to any book buyer who showed the slightest interest in five OTHER bestselling authors!

Finally, with a laugh, he would add, “Of course with a name like Jack Daniels, all the books are named after drinks. In fact, I’ve got a few coasters here.” From his pockets, he pulled a couple and signed them, offering them to the bookseller and anyone else who worked in the store. (“Here are a few extras. You might want to share a few of these with some of your friends.”)

What happened next might be the most interesting part: Joe would nicely ask 1.) to see his sales records and 2.) who in the store was the most avid reader of mysteries.

Each time a clerk or manager pulled up the sales record, they ordered more books. After all, Joe was standing there, and clearly his books had sold so they needed more. This also provided a chance for them to check any stock in the back or remainders.
Joe said, “I love remainders.”

I asked why.

He feels that remainders give him a chance to pick up new readers because they can scoop up his books at a bargain price.

Given an opportunity to check their stock, booksellers always placed orders as Joe stood there on the spot. Additionally, it pointed out to the bookseller that Joe’s work was, indeed, popular.

When Joe met the store’s mystery aficionado, he quickly made a new fan. In fact, one bookseller went so far as to say, “Now that I’ve met you, I’ll sell your books. It’s always fun to meet authors…” and his voice trailed off. The unspoken phrase was “when they are nice to us.”
Joe always made sure to ask, “Who are your favorite mystery authors?” Since he’s met so many, this gave him the chance to share an anecdote or two about the other authors with the bookseller. This established Joe as a guy with good connections and a good storyteller.
This whole time Joe collected business cards. (He handed them to me so he had both hands free to sign and move books.)

As he stood there with signed copies of his books in hand, Joe would ask, “Do you have any of those cool ‘signed by author’ stickers?” This encouraged the bookseller to tag the books as signed and subtly reminded them to display the signed books prominently.

Finally, he thanked the bookseller for his/her time. Once in a while, he’d give the bookseller a signed ARC (Advanced Reading Copy), but Joe was very careful not to pass these out willy-nilly.
At some point along the way, he’d introduce me as a local author and tell them they should watch for my series starting with Paper, Scissors, Death. He’d add that my book is set in St. Louis. This pleased the salespeople because they told us they are often asked for books featuring our area. His introduction and commercial were a nice gestures of camaraderie, very kind of him, and his generosity wasn’t lost on me or the booksellers.

I also picked up a couple more tips. As I was scouting for a parking space, Joe pointed to spots by Sears. “The Waldenbooks which are now Borders are all located next to Sears in malls.” (I gritted my teeth and resisted but he was right. Sigh.) He also noted that bookstores in the malls do a lot of impulse business, which makes them prime locations for hand-selling books.

We managed to slip in a visit to the Middendorf-Kredell Library in O’Fallon, MO. Robin Leach works there, and she’d interviewed Joe back in 2006 for the local daily, The St. Louis Post-Dispatch. The librarians had created a display of Joe’s books. They were eager to have their photos taken with him.

By 4:30 p.m., I was whipped, and Joe’s stomach was reminding him he was still in the recovery phase. Joe’s plan was to rest up. He had an early flight the next day to give a presentation to a group of librarians in Wichita.

I bet he planned to visit a few more bookstores while he was there in Kansas.

# # #

This article first appeared in the March 2009 issue of RWR (Romance Writer's Report), the publication for members of Romance Writers of America.

What Published Authors Do That Non-Published Authors Won't

In a few minutes, I'll leave to teach a class called "The Practical Guide to Getting Published." I'm all prepared except for changing out of my jeans. I have this nifty 14-page handout with all sorts of resources, and I have tons of stories.

I tell all my students this: "You might not like what I have to say, you might disagree with what I have to say, but please know, that what I tell you is the truth according to my experience or the truth as I've heard it from other authors." I say this because invariably someone will argue with me. They will explain to me very patiently that they don't need to worry about grammar because an editor will do that. Or that they aren't concerned about word length in a book or article because that's the editor's job. Or that their book is different from every book that's ever been published, so the "rules" don't apply. Or that they intend to self-publish and, therefore, using a style manual isn't necessary--and besides, they can't afford a good proofreader. Or that their mother/sister/brother/in-laws/high school teacher told them their book was worthy of publication, so surely it is.

And they might all be right.

It's just that, in my experience, authors who get published:

1. Learn the rules of grammar and usage. (Come on, people. Mastering comma placement is NOT that difficult. I suggest you get a copy of Eats, Shoots and Leaves at the very least.)
2. Look stuff up all the time in a style manual. (For example, I get confused as to whether "was" or "were" is appropriate when there are conditional circumstances which must be considered. So, I'm always looking that up.)
3. Spell-check and rigorously edit their own work. (And often submit their work to other authors/friends to help them proofread. Many published writers belong to critique groups and welcome criticism. Sometimes they just swap stuff back and forth between good friends like Shirley Damsgaard and I do.)
4. Understand word counts and adhere to them. (MS Word has a function in the tools area which gives you word count. That's close enough. No one would quibble with whether a word like "get-together" counts as two or one of its kind.)
5. Read about their intended markets and submit work that fits within listed guidelines.

But then, what do I know?

A Crafty Type of Girl

That's what my friend Rosemary Harris calls me. You know how you meet someone and even without a lot of chatter, you recognize a "kindred spirit"? Yep. That's how I feel about Ro. She's very elegant, very smart and you can almost see the wheels clicking as she listens because she's REALLY tuned in and thoughtful. (The page above is a "virtual" cupcake from me to Ro. Enjoy!)

Ro is celebrating her new book The Big Dirt Nap. Nab it now--I predict it will sell out quickly! Go to http://www.amazon.com/Big-Dirt-Nap-Business-Mysteries/dp/0312369689/ref=sr_1_1?ie=UTF8&s=books&qid=1234974099&sr=8-1

And even though she's incredibly busy, she found time to allow me the honor of guest blogging on at Jungle Red Writers. I wrote about our common love of dogs. Check it out at

http://tinyurl.com/bkzn7t

Now that blog post initiated a response from Jan, who said she'd really like to get into scrapbooking. And Ro was a bit surprised, I think, when she saw my scrapbook layouts. I brought them to Love Is Murder where Ro and I were on a panel. I had a hunch that a lot of our audience would be unfamiliar with what modern scrapbooking looks like. I remember the first time I saw pages which had been published in Memory Makers, the scrapbook magazine. My jaw dropped. You see, the publication process flattens out pages (of course, since it's translating them from 3-dimensions to 2), and often alters the colors. So the first time you see real pages in real life, well, it can be a bit of a shock.

So, Jan, here are some of my most recent pages. I've been teaching classes on doodling, and these were created specifically to show different ways to use pen marking on layouts. I hope you like them!

PS You do know you can follow me now on twitter, right? I post journaling prompts regularly. If you are a scrapbooker or a diarist or someone who needs a nudge with his/her writing, they might be useful. Go to twitter.com/joannaslan and click FOLLOW under my name.

Missing: A Mysterious Gathering of Tales

by Amy Alessio

What a treat to blog on this site. I really enjoyed Joanna's mystery and love to make scrapbook cookbooks for folks. (I'm a cookbook junkie: http://vintagecookbooks.blogspot.com)

It's an even bigger privilege to write about Missing: A Mysterious Gathering of Tales. In 2007, Echelon Press President Karen Syed asked me to contribute a story to her anthology The Heat of the Moment, benefiting the Fire Safe Council of San Diego County, where thousands of folks lost their homes to fires. I wrote about Alana, an antiques store bookkeeper and cookbook collector, and her savvy teenage son, who solve an arson case at their business. I was so impressed with Karen for putting this project together, and I was also impressed with the other area authors I met from the project, including Margot Justes, Norm Cowie and Robert Goldsborough.

At the same time the nightly news in Chicago was filled with stories of missing adults. Stacey Peterson, Lisa Stebic, John Spira. These folks, with families and busy lives, simply vanished. For many years, I had followed the stories of the young Bradley sisters, who disappeared after being seen on a Chicago playground. I asked Karen if she could do another anthology about missing people or animals, with the proceeds benefiting a missing persons organization, so someone could be found. The National Center for Missing and Exploited Children does not publicly endorse projects like this, but we have chosen as a group of authors and publisher to donate all proceeds of the book to their important work. As Karen posted on the cover: During 2007, 814,967 missing person records were entered into the National Crime Information Center's Database.

It was my pleasure to edit the collection, and to contribute another story about Alana and her cookbooks. Many popular authors came forward to be involved in this project, including Henry Perez and J.A. Konrath. Michele Scott has two popular series with Berkley and a new YA from Echelon, and she also took time to add a story. Luisa Buehler, Mary Welk, Margot, Norm and Robert added stories from their series. Some new authors also brought wonderful stories to the collection. While I had edited some librarian publications, this was my first fiction edition project, and these authors made it easy. Every story has something unique to bring, and readers of all types of mysteries should find many stories to enjoy.

The anthology is available now at www.echelonpress.com, but will soon be up on Amazon and through distributors like Ingram and other places.

Title: Missing
Author: Anthology
ISBN: 978-1-59080-611-1
Genre: MysteryPages: 344 Price: $16.99 US

Amy Alessiohttp://vintagecookbooks.blogspot.com"Missing Andy", Missing, Echelon Press, February 2009http://www.echelonpress.com

Tweet, Tweet, Tweet--and You Could Win a Big Box of Books!

Argh. Every day I open my email and think: I don’t have time for all this. I especially don’t have time to update my website, to check all the posts on all the list-serves I belong to, visit every online community I need to, and comment on everyone’s blog as I should.

But I do have time to Twitter. Apparently, the rest of the world agrees. The site has reported an eight-fold rise in visitors since 2007, and in December reported 2.7 million people stopped by. At this rate, it is poised to overtake Facebook. It’s especially popular among the young and restless. One in five people between the ages of 18 and 35 with Internet access have “tweeted” or posted short messages of 140 characters on Twitter at least once.

Why do we twitter? Because we can. Because I can dash off a 140-character (that’s letters and symbols, not characters as in people who populate books!) post to update people on the release date of Cut, Crop & Die, the second book in the Kiki Lowenstein Scrap-N-Craft Mystery Series. (That’s June 1, so mark your calendars or go to Amazon.com and place your order.)

Because I can post regular journaling prompts to remind scrapbookers the world over to write about their own lives. (Check it out at twitter.com/joannaslan. If you are an author, the journaling prompts are great tools for overcoming writer’s block. Try them and you’ll see!)

Because I can follow my favorite authors, geeks, and newsmakers by hitting the FOLLOW button.

Because I can make a post to Twitter from a Blackberry. (Try doing that with a regular blog post. I mean, if you are young and have well-trained thumbs, you probably can handle this, but I can’t. Yet.)

Because Twitter will automatically take any regular URL and turn it into a tiny URL and post the link for me. Because I can quickly scan the posts and see what interests me. Shakespeare said, “Brevity is the soul of wit,” so I think he would have LOVED Twitter.

Because Twitter fits. I can squeeze it in.

Want to see how it works? Become one of my followers on Twitter and I’ll enter your name in a contest to win a Box of Books. Yep, I did find time to cull an entire box of mysteries from my bookshelves. (It's a honking big box!) So, add your name to my followers on Twitter by going to twitter.com/joannaslan, hitting, FOLLOW, and then EMAILING me at savetales@aol.com and telling me you are now following me. Be sure to tell me your “twitter” name so I can see that you did it! (No cheating!) I’ll choose one follower and mail him/her that box of books. For best results, share your postal address with me. Otherwise if I can't get a hold of you and get your address confirmed within a day or two, I'll choose another winner. (Life's too short to chase you down!)

Let’s see if this Tweeting works!

PS You can hear a live broadcast of a scrapbook crop at http://www.blogtalkradio.com/circle-of-seven/2009/02/14/readers-entertainment-radio-with-guest-joanna-slan-author-of-paper-scissors-death If you have NO idea what a “crop” is, or why women love them, this will be very, very enlightening!

Live from a Scrapbook Crop

Ever wonder what women actually DO at scrapbook crops? Here's a live broadcast from one I attended last night:

http://tinyurl.com/ab4gy2


Yep, it's really all that much fun! You can hear the women cheering in the background. Smell the food. (All the best crops have loads of fun, food and prizes.) And hear why women are loving my book, Paper, Scissors, Death.

Happy Valentine's Day to all my sweethearts!

How to Doodle

What is doodling? It’s playing with your pen on paper. You can’t do it wrong.

What are the “secrets” of doodling?

1. Pencil-in first—You can always erase. Even if you don’t follow your pencil lines exactly, you’ll have a better end product. Soft, number 2 lead is best. 2. Create a shape--Use pre-cut shapes such as templates for a more controlled outcome. Pencil around the shapes—and then use ink. Wobbly lines look great! You can also trace around the outside of chipboard letters or inside any negative shape from a punch.
3. Add filler—These are the doodles within doodles that fill up the empty spaces. Start a collection of fillers, covering enough space so you can see how they look, how much density and visual weight they have. I suggest you put this collection in a small notebook, preferably one with blank pages. You can also keep samples and clippings in the notebook for reference.
4. Consider visual balance—If you have too much fill or too much thickness at one end of a shape, your doodle might not look “right.” Give your work the squinch test: Squinch your eyes nearly closed and look at your work. You’ll see what stands out and what looks right.
5. Use pens in differing thicknesses—This’ll give you variety in the filler and the outlines. But…please note that some inks smear. The best pens for doodling seem to be the Sakura Micron and the Zig markers. Let them dry a few minutes first before adding any color. Flair markers make a lovely line, but…they definitely smear. So read # 6 and # 7 carefully.
6. Scan your doodles before you add color—Once you do, you can add any color you want. If the color smears, or isn’t to your liking, simply print out your scan and start over.
7. Thicken or extend depth—Thicken some of your lines, or add background, or add a “drop shadow” (Best done AFTER you color in your doodle and let the color dry.)
8. Cut it up—If you cut out your doodles, you’ll have more control over them. You can always cut away parts that aren’t as pretty as you’d like. Also, if you doodle several of the same letters, you can cut out the ones you like and leave behind those that aren’t as satisfactory. Use a fresh blade in your craft knife and cut out the CENTER of your letters first. Instead of a cutting mat, cut on a glass surface. (I use an old kitchen cutting board of tempered glass. The self-healing mat surfaces are often uneven, and your knife can get caught in the “scars.”)
9. Practice! Here are a few ideas to try:
* Doodle a phrase inside a box—This will force you to alternate shapes and sizes of lettering to make the phrase fit.
* Snuggle the letters up to each other so they nearly touch—or fit one letter almost inside the other.
* Trace around a photo and doodle a frame! Cut out the inside and put the photo behind your frame.
* Outline a border on a die cut or a punched embellishment.

Here's a list of great resources with examples of doodling:

http://scrapbookideas.wordpress.com/2007/07/09/technique-doodles-as-background-paper/

http://www.scrapjazz.com/topics/Techniques/Penwork/907.php


http://scrapbooklady.typepad.com/katie_the_scrapbook_lady/2006/07/oodles_of_doodl.html

http://www.craftsupplies.ie/shop/chat/viewtopic.php?t=10017

http://www.craftsupplies.ie/shop/chat/viewtopic.php?t=4425&highlight=doodling

http://www.craftsupplies.ie/shop/chat/viewtopic.php?t=8255&highlight=doodling

http://www.scrapfriends.us/articles/doodling.html

http://www.faithsisters.com/photopost/showphoto.php/photo/29794

http://www.aussiescrapbooking.com.au/article.php/how-do-you-doodle-part1

http://www.aussiescrapbooking.com.au/article.php/how-do-you-doodle-part2

http://www.scrapjazz.com/topics/Products/761.php

http://scrapability.squarespace.com/scrap-rants/2005/12/13/digital-doodles.html#followup325979

Live from Love Is Murder

Whew, so many sessions so little time! And the hallways are packed with fascinating people, too.

I met up with Karen Syed for a chat about how she uses Twitter and MySpace. She's a genius about online social networking. Her advice on Twitter is to follow others who will often then follow you. How smart is that?

Then I heard Jeff Deaver talk about writing a suspense novel. Everything Deaver does is for the reader. Each time I'm around him, I am struck by how self-indulgent a lot of our writing is. And boy, is he a big believer in outlining.

Next, Steve Berry filled in for Alex Kava, who has a family medical emergency. (You're in our prayers, Alex.) Steve's message couldn't have been clearer: Write every day. Discipline yourself. When that big publisher wants a book every year, you'll be prepared to turn one out.

I had to leave his session early to participate in a panel on marketing. What did I learn from that? Um, can you say "Pingometer.com?" I can and I will.

Now back to the conference!

PS Big shout out to my buddy Rosemary Harris whose new book The Dirt Nap is making its debut here. Rosemary is smart and sweet and a joy to be around!

Prepping for Marketing Panel at Love Is Murder

Note: I haven't forgotten to discuss other considerations about self-publishing...I'm just making a short detour here.

I spent the day today getting ready to go up to Chicago for Love Is Murder, and I noticed something curious. I'm appearing on a marketing panel, and Morgan Mandel asked what sorts of marketing materials and activities we'd done. (I'm on the panel with Jenny Spallone and Rosemary Harris.)

Gee.

I started by making a list of things I could show our audience, and nearly fell over. Here 'tis:

1. Business cards
2. Bookmarks
3. Bookplates
4. Excerpt booklets--real and online at www.youpublish.com/joannaslan (which has had 1,300 some views!)
5. Album kits (Courtesy of AW Crestwood)
6. Coupon code in the back of the book from Snapfish
7. Best of British Scrapbooking contest (Okay, it's not physical, but the mentions in ScrapBook inspirations sure are!)
8. You Tube video about Paper, Scissors, Death
9. A new You Tube video taped by the folks at Ball State University
10. Signs (I make them here on my color printer, post them on foam core board, and the folks at Barnes & Noble love them!)
11. Customized bookplates for the Great Dane rescue people
12. Recipe cards
13. Cookies
14. A notebook full of reviews and interviews
15. Handouts (I'm a big believer in these!)
16. The World Aquarium invitation I did, and then they auctioned off the original art
17. Character naming privileges
18. "Autographed by" stickers
19. Slam albums that I teach people to make in classes
20. A tablecloth with the book cover on it
21. Art I give away through my ezine
22. Packets sent to all the Independent Mystery Booksellers with a folder to give to a mystery bookclub and an introductory letter.
23. Podcasts--You can get to them through my website.

Okay, I can't possibly drag all that up to Chicago. But I did manage to pack a lot of it into my suitcase.

Pretty amazing. That list above doesn't even include the various things I do when I teach classes, or the classes and presentations I make. Or my philosophy about promotion with its three pillars: excellence, value-added and memorable.

Very interesting.

And what works best? What sells the most books? What advances my career?

The most important single marketing thing I've done is....

Drumroll....

I have written the best book I could write. And I've followed it up with two more in the series--which aren't out yet--that are equally as good. (I'm deferring to my copy editor at Midnight Ink who really loves Book #2, Cut, Crop & Die and my agent who is pleased with Book #3.)

Other than that, who knows? I think it's all part of the job. I try to make it easy for people to remember me. I use my bookmarks a lot as business cards, and pass them out whenever I meet anyone who might read mysteries. I try to support all my appearances with small tangibles like the handouts. I try to offer "value-added" by teaching a skill like making slam albums or doodling. I give away a lot of books to others who give them away on their websites and blogs--and I've given copies away to charities.

Of course, I blog in three places regularly (here, http://www.midnightwriters.blogspot.com and http://www.killerhobbies.blogspot.com), and I now have nearly 40 people who follow me on Twitter. (Go to http://twitter.com/joannaslan I post "journaling prompts" on Twitter to encourage folks to write more about their lives.) I do Facebook. I teach classes. I try to participate in list-serves. I write columns and articles. I respond to any and all requests such as the one from Scrap Scene.

And whenever possible, I try to "double up." This weekend, I'll not only be in Chicago, but I'll also be "appearing" virtually in England. They have more than 1,100 scrapbookers signed up to participate in a Scrapbooking Mystery Weekend built, in part, around Paper, Scissors, Death. So they'll do all sorts of fun activities, virtual and real. And I'll stop by via the magic of the Internet. (Sadly, the people in the UK won't get to taste my Fudgy Peanut Butter Oatmeal cookies, but the people in Chicago will!)

When I travel, I drop in to local independent booksellers and chain stores and sign a copy of my book for their staff. When I was in New York City, the folks at the Barnes & Noble off of Times Square immediately ordered six copies of the book. The nice people at The Mysterious Bookstore promised to give my book a read and see if it would work for them. (What a thrill it was just to be considered by them! They're legendary!)

Life is good. I'm awfully lucky to be doing what I love. And people have been so kind to me.

Should You Self-Publish?

Should you self-publish?

That's a tough question, and you're the only one who can answer it. I can't tell you what to do...but I since I've been both self-published and traditionally published, I can share some insights.

The biggest question you need to ask yourself is: What's my goal? And as you ponder that question, mull over these four considerations:

1. If your goal is to make money...

Unless you can snag a big advance, you might be able to make more money fast self-publishing. Of course, it depends on whether you can buy your books at a reasonable price and if you have a way to sell them. But let's say you do. Let's say you're a motivational speaker, a job I did full-time for years. Since I was already in front of audiences, selling books was a way to add income to my speaker's fee. So, yes, it's possible that self-publishing will quickly put more money in your pocket. By contrast, with traditional publishing, you have to first repay your advance, and then wait for the publisher to calculate your royalties. (And know that publishing houses hold out a portion of those royalties until they see what your returns are.)

2. If your goal is to minimalize your risk...

You won't want to self-publish. At the very least, you won't want to act like a traditional publisher, a job which includes book design, cover design, getting the ISBN, setting the price, paying for the printing, shipping and warehousing books, and getting distribution. But, you might want to self-publish through a POD (print on demand) publisher or through an ebook publisher.

3. If your goal is to be known as an author...

This one is tricky. Yes, if you self-publish you can call yourself an author. You will be able to point to a book with your name on the cover. However, in the hierarchy of author-dom, and yes, there is definitely a food-chain, you probably won't get a lot of respect. So if you want to be accepted in almost every venue--such as author's conferences and at booksignings--you probably won't want to self-publish. (By the way, to the best of my understanding, the food chain starts with literary authors at the top of the pyramid, then thriller and suspense writers, then hard-and medium boiled mysteries, and finally cozies. Yeah, I'm probably wrong. This is pretty much on the basis of my observations. And yeah, I have NO idea why it seems to be like this...but even Stephen King admits that his commercial success hasn't always brought him respect as an author. It's a weird, weird world.)

4. If your goal is to have a career...

Um, self-publishing will not ruin your career. I know, I know. You've heard it said it will. But if your self-publish a great book--one that's well-written, well-edited, and professionally produced--you aren't going to deep six your career. That said, if you self-publish a product which is shoddy, you take your chances. And if you only feel you have one GREAT book in you, then self-publishing it is risky because once your book is out there, you might (and I emphasize MIGHT) have issues with copyright. (But I'm not a lawyer, so don't take this as legal advice.) Do realize that ebooks are much trickier when it comes to protecting your rights. Anything on the Internet is harder to monitor and control. The biggest fear you should have is how your final product witll reflect on you as an author. On your professionalism. Frankly, this is incredibly important. (At least to me!)

So now I've given you four considerations. There are more, and I'll cover them in another post.