Wednesday, March 18, 2009
Is There a Virtual Book Signing in Your Future?
What is a virtual book signing? It can be as elaborate or simple as you wish. You will “visit” a venue through the magic of your phone or the Internet. You can handle the signing portion one of two ways: 1.) sign the physical books and send the signed copies to recipients 2.) or sign bookplates, have someone affix them, and distribute the books with your bookplates to recipients.
The concept was pioneered by Daniel Weinberg, owner of the Abraham Lincoln Book Shop in Chicago, Illinois. The first virtual book signing took place in November 2005 and featured historian Doris Kearns Goodwin. The webcast can be viewed at http://www.virtualbooksigning.net/learn.html
I chose a much simpler format for my Paper, Scissors, Death Virtual Book Signing. My goal was to partner with the Mid-Atlantic Great Dane Rescue League (MAGDRL) to raise money for homeless dogs. With foreclosures on the rise and the economy the way it is, more and more big dogs are being abandoned.
Since Paper, Scissors, Death features a rescued uncropped Harlequin Great Dane, there was a natural fit.
“I was interested because I know there are a lot of readers in MAGDRL, and this seemed like a different, unusual and fun fund-raising event. We are always looking for new things to try, and this was a big hit with our members,” said Joan Schramm, MAGDRL’s publicity coordinator.
First, we sent out mailings to the members telling them about the fundraiser. Then MAGDRL chose a date for our “book signing” and told members and friends I’d be available online during a certain time period. MAGDRL purchased the books from my publisher.
I added a chat room to my website. You can get a free chat room that’s easy to install at Bravenet http://www.bravenet.com/
Members of MAGDRL were encouraged to order the book and to share the information with friends. Joan sent out media releases about the event, and forms were shared at various meetings of rescue dog organizations. On the form was a place for people to specify how they wanted their books personalized. Buyers could either choose to pick up their books or have them mailed out at an extra charge.
On the appointed signing day and time, we had a lively discussion in my chat room. It helped that I am a dog lover who has owned Great Danes! After the chat, Joan sent me a list of personalized bookplate requests. I created a special bookplate. I signed and returned the bookplates to Joan. She affixed them and distributed the books.
For an example of the form, Joan’s media release, and the bookplate, visit my website www.joannaslan.com and click the Resources section.
Is a Virtual Book Signing right for you? I was fortunate to find an organized and willing partner to work with. Joan’s public relations expertise was extremely helpful. Certainly, you need a publisher willing to sell to non-traditional book sellers as well as a partnering organization willing to help publicize and organize the event. Were the results worthwhile? We sold 51 books and raised $382.50 for MAGDRL – a nice amount for something that was a lot of fun and not too labor-intensive.
-- 30 --
Joanna Campbell Slan is the author of Paper, Scissors, Death the first book in the Kiki Lowenstein Scrap-N-Craft Mystery series. Visit her at www.joannaslan.com
For permission to reprint this article, contact Joanna at joannaslan@aol.com
Tuesday, March 17, 2009
St. Patty's Day Contest
You have until 5 p.m. tomorrow, March 18, 2009, to email me at savetales@aol.com
I'll pull one lucky name out of the "hat" and that person will win a free four-week journaling class with me at Writers Online Workshops.
Hurry!
Sunday, March 15, 2009
Desire Paths, Part II—Getting People to Follow You in a Digital Age
http://www.mikearauz.com/2009/03/desire-paths-branding-for-digital-lives.html
The big question for authors is how can we create Desire Paths in a digital media age? How do we influence readers to beat a path to our door? We must develop promotional activities which attract those readers who would love/enjoy/need/want our books.
1. We must focus on our readers not on ourselves.
It’s not about talking about ourselves! Leonard Pitts wrote this article suggesting that Twitter was a tool for the self-interested, self-absorbed few:
http://www.stltoday.com/stltoday/news/columnists.nsf/leonardpitts/story/9FC40C552EDA126B862575720004469B?OpenDocument
And he got it wrong, because he misunderstands the way most of us are using Twitter. It’s not all about me—and I know it. I “tweet” and give my followers “journaling prompts” which is a term I created years ago to help scrapbookers write more in their memory albums. Essentially a journaling prompt is a sentence stem which encourages a writer to blast through dreaded “writer’s block” by finishing the thought!
How can you give your readers what they want? First, you have to know who your readers are and then you have to…LISTEN. Yep. Amazing. Let me give you an example. A month ago, I was interviewed on Blog Talk Radio by Circle of Seven’s David Ewen. I was at a scrapbook crop during the interview, so David and I decided we should let my readers talk about my book. You know what my readers said? “Kiki Lowenstein is just like ME.” This wasn’t surprising because fans had written me to say the same.
So what do my readers want? I asked them. They loved the fact Kiki wasn’t perfect. They loved that she was slightly overweight. That she had problems with her child and her in-laws. They adored her women friends and her dog. And of course, many of my readers loved it that she scrapbooks.
2. We must get noticed.
In my next blog post next Monday, I’ll talk about how you can get noticed—and I’ll point out easy ways to make sure you do!
PS Make sure you are following me because you won't want to miss this post.
Thursday, March 12, 2009
Cozy Armchair Winners and Paper, Scissors, Death Receives Agatha Nomination for Best First Novel

I'm having my own little Sally moment.
How long did it take me to write Paper, Scissors, Death? It took 55 long years. I started writing when I was in grade school. Won my first award in high school. Put myself through college writing and teaching other students to write. Supported myself through a bad marriage with my writing skills. Well...it's been a long, long journey.
To celebrate, this morning I pulled three entries from a contest I ran with the Cozy Armchair Group--each will get a copy of the book:
Mare of Winsted CT
Dee of Great Falls MT
Krista of Wichita KS
I put my all into Kiki Lowenstein. I wanted her to be bright, funny, vulnerable, likeable, and definitely flawed. I made her a little overweight. A lot self-conscious. And sometimes too trusting.
I made Mert the best friend a girl could ever have. Full of common sense. No nonsense. Protective. Multi-talented.
I gave Dodie all the qualities Kiki lacks--a sharp business mind and a clear understanding of what it takes to make your way in the world.
I created Detweiler in the image of my wonderful husband (ahem! I learned from that first mistake). He's thoughtful, all-guy, and he can be very sternly professional. But he also adores Kiki with all his heart.
I invented Anya as a female version of my son. Very smart, a wise-cracker, and a kid you can't put anything over on.
And finally, dear, dear Gracie is a combination of all the Great Danes and one Bichon I've loved and lost. She's that incredibly loyal dog who would give her life for the family she loves.
Thank you, all of you, for loving my fictional family back.
In return, I promise you more adventures, more fun, more thrills--and always my very best--
Joanna
Monday, March 9, 2009
Desire Paths--Why Authors Must Create Them to Sell Books
Those are called Desire Paths. That's a term architects use to desire "non-authorized" walkways. Ones that occur spontaneously rather than through top-down planning.
You and I must establish Desire Paths to our books if we hope to be successful. An excellent presentation by Mike Arauz explains this concept:
http://www.mikearauz.com/2009/03/desire-paths-branding-for-digital-lives.html
So how can we do this as authors? There are two parts:
PART I. We must develop a product (book) that acts as a magnet to readers--encouraging them to create desire paths to book purchases/rentals.
PART II. We must develop promotional activities which attract those readers who would love/enjoy/need/want our books--helping readers create desire paths to the booksellers.
Here how we accomplish PART I:
1. Write about characters whose qualities are enjoyable for the reader. Ever read a totally annoying book? Not for long. I remember purchasing a hardback of a bestselling author I've enjoyed over the years. I had to work hard to finish it. When I handed it to my husband, he read a couple of chapters and said, "That's enough for me. None of these people are likeable and none of them like each other." What makes an enjoyable character? Humor, humility, talent, being treated unfairly, flaws, authenticity, and most of all your character has to LOVE something or someone other than herself. Call it Slan's rule, okay?
2. Create characters who learn and grow. I got soooo tired of the victims (read: protagonists) in the Oprah bookclub picks that I wanted to reach through the pages and dope-slap them. My Kiki Lowenstein does victim-esque things, but she also makes some stunningly brilliant choices and refuses to be run-over. She grows as a person through the series. There has to be a balance--if our characters were never "victims" there would never be any conflict--and it has to tip toward growth. (Okay, I'm using "victims" loosely. Think Superman and Kryptonite and Lois Lane. If he was all-powerful, there'd never be any question of whether he could succeed, right?)
3. Add twists and turns. (In other words, be unexpected.) To stay within a genre we must meet reader expectations and adhere to unwritten rules. (For example, a cozy can't have gruesome violence or its not a cozy, and your readers will be upset because, by golly, they wanted a cozy. They didn't want to get grossed-out. Didn't sign up for that!) But just as there's all sorts of creativity within the strict format of a sonnet, you can also put in all sorts of surprises along the way. And on paper, in books, people love surprises. In real life, not so much.
4. Set your hook. I'm not a good fisherwoman because I never learned the art of setting my hook. But, as a writer, I've figured it out. See, you have to tease and tantalize the reader with an unrealized expectation at the end of each chapter. Each book must both satisfy and promise there's more to come. Those of you who have read Paper, Scissors, Death know exactly what I mean. (I won't spoil it for the rest of you, but it's a dilly.) It's not enough to give people an enjoyable read. You have to leave them panting for Act II.
Which in this case is...
How do we authors translate the concept of Desire Paths into our marketing efforts?
I'll tackle that next week.
Meanwhile...What are you thinking, people? How do you create Desire Paths within your book?
Thursday, March 5, 2009
Travels with Joe: What It's Like to Follow J.A. Konrath Around for a Day Visiting Booksellers
Despite the fact he was recovering from the stomach flu, Joe (aka JA) Konrath made it clear we’d hit the ground here in St. Louis with my SUV tires spinning. We managed to visit 11 bookstores and one library in six hours. (I think…I have to admit my head was spinning almost as much as my tires.)
We did not call in advance, so these were all stock-signing opportunities, or as Joe said, “We’re here to be ambassadors.” He waved a yellow paper in front of my eyes. It was the “books” listing from a phone directory. Need I add it had been ripped out?
Starting with a Barnes and Noble, Joe kicked it into high gear. He race-walked to the mystery shelves and gathered up copies of his books. Then he looked for help. “There’s got to be a customer service desk here somewhere,” he muttered as his head swiveled. Once he saw an in store computer and a worker-bee, he introduced himself. “Hi, this is me,” and he pointed to his name on his books. “Mind if I sign some books?”
The employee called the acting store manager over. Joe introduced himself and gave his 30-second pitch while we all trotted through the store to see if we’d missed any books. (We had. A few were face out on the New Release shelves.) As he signed books, Joe launched into a short but pithy “elevator speech,” starting with “I write a series about a female cop named Jack Daniels.”
The pitch included:
* a funny quip about who Jack is (a 40-something detective, real name of "Jacqueline Daniels")
* that her personal life is a “trainwreck” (this always caused a smile)
* where the book is set (Chicago)
* that along the way she runs into some really scary bad guys (a rather enticing tidbit)
* and loosely what the genre is (crime fiction, a little suspense, cops, and mystery)
Next Joe compared his series to no less than five other best-selling authors.
The response was fascinating. In a few words, he’d made it easy for the bookseller to hand-sell his work. He’d given the clerk the information necessary to suggest his series to any book buyer who showed the slightest interest in five OTHER bestselling authors!
Finally, with a laugh, he would add, “Of course with a name like Jack Daniels, all the books are named after drinks. In fact, I’ve got a few coasters here.” From his pockets, he pulled a couple and signed them, offering them to the bookseller and anyone else who worked in the store. (“Here are a few extras. You might want to share a few of these with some of your friends.”)
What happened next might be the most interesting part: Joe would nicely ask 1.) to see his sales records and 2.) who in the store was the most avid reader of mysteries.
Each time a clerk or manager pulled up the sales record, they ordered more books. After all, Joe was standing there, and clearly his books had sold so they needed more. This also provided a chance for them to check any stock in the back or remainders.
Joe said, “I love remainders.”
I asked why.
He feels that remainders give him a chance to pick up new readers because they can scoop up his books at a bargain price.
Given an opportunity to check their stock, booksellers always placed orders as Joe stood there on the spot. Additionally, it pointed out to the bookseller that Joe’s work was, indeed, popular.
When Joe met the store’s mystery aficionado, he quickly made a new fan. In fact, one bookseller went so far as to say, “Now that I’ve met you, I’ll sell your books. It’s always fun to meet authors…” and his voice trailed off. The unspoken phrase was “when they are nice to us.”
Joe always made sure to ask, “Who are your favorite mystery authors?” Since he’s met so many, this gave him the chance to share an anecdote or two about the other authors with the bookseller. This established Joe as a guy with good connections and a good storyteller.
This whole time Joe collected business cards. (He handed them to me so he had both hands free to sign and move books.)
As he stood there with signed copies of his books in hand, Joe would ask, “Do you have any of those cool ‘signed by author’ stickers?” This encouraged the bookseller to tag the books as signed and subtly reminded them to display the signed books prominently.
Finally, he thanked the bookseller for his/her time. Once in a while, he’d give the bookseller a signed ARC (Advanced Reading Copy), but Joe was very careful not to pass these out willy-nilly.
At some point along the way, he’d introduce me as a local author and tell them they should watch for my series starting with Paper, Scissors, Death. He’d add that my book is set in St. Louis. This pleased the salespeople because they told us they are often asked for books featuring our area. His introduction and commercial were a nice gestures of camaraderie, very kind of him, and his generosity wasn’t lost on me or the booksellers.
I also picked up a couple more tips. As I was scouting for a parking space, Joe pointed to spots by Sears. “The Waldenbooks which are now Borders are all located next to Sears in malls.” (I gritted my teeth and resisted but he was right. Sigh.) He also noted that bookstores in the malls do a lot of impulse business, which makes them prime locations for hand-selling books.
We managed to slip in a visit to the Middendorf-Kredell Library in O’Fallon, MO. Robin Leach works there, and she’d interviewed Joe back in 2006 for the local daily, The St. Louis Post-Dispatch. The librarians had created a display of Joe’s books. They were eager to have their photos taken with him.
By 4:30 p.m., I was whipped, and Joe’s stomach was reminding him he was still in the recovery phase. Joe’s plan was to rest up. He had an early flight the next day to give a presentation to a group of librarians in Wichita.
I bet he planned to visit a few more bookstores while he was there in Kansas.
# # #
This article first appeared in the March 2009 issue of RWR (Romance Writer's Report), the publication for members of Romance Writers of America.
Saturday, February 28, 2009
What Published Authors Do That Non-Published Authors Won't
I tell all my students this: "You might not like what I have to say, you might disagree with what I have to say, but please know, that what I tell you is the truth according to my experience or the truth as I've heard it from other authors." I say this because invariably someone will argue with me. They will explain to me very patiently that they don't need to worry about grammar because an editor will do that. Or that they aren't concerned about word length in a book or article because that's the editor's job. Or that their book is different from every book that's ever been published, so the "rules" don't apply. Or that they intend to self-publish and, therefore, using a style manual isn't necessary--and besides, they can't afford a good proofreader. Or that their mother/sister/brother/in-laws/high school teacher told them their book was worthy of publication, so surely it is.
And they might all be right.
It's just that, in my experience, authors who get published:
1. Learn the rules of grammar and usage. (Come on, people. Mastering comma placement is NOT that difficult. I suggest you get a copy of Eats, Shoots and Leaves at the very least.)
2. Look stuff up all the time in a style manual. (For example, I get confused as to whether "was" or "were" is appropriate when there are conditional circumstances which must be considered. So, I'm always looking that up.)
3. Spell-check and rigorously edit their own work. (And often submit their work to other authors/friends to help them proofread. Many published writers belong to critique groups and welcome criticism. Sometimes they just swap stuff back and forth between good friends like Shirley Damsgaard and I do.)
4. Understand word counts and adhere to them. (MS Word has a function in the tools area which gives you word count. That's close enough. No one would quibble with whether a word like "get-together" counts as two or one of its kind.)
5. Read about their intended markets and submit work that fits within listed guidelines.
But then, what do I know?
Wednesday, February 18, 2009
A Crafty Type of Girl

Tuesday, February 17, 2009
Missing: A Mysterious Gathering of Tales
What a treat to blog on this site. I really enjoyed Joanna's mystery and love to make scrapbook cookbooks for folks. (I'm a cookbook junkie: http://vintagecookbooks.blogspot.com)
It's an even bigger privilege to write about Missing: A Mysterious Gathering of Tales. In 2007, Echelon Press President Karen Syed asked me to contribute a story to her anthology The Heat of the Moment, benefiting the Fire Safe Council of San Diego County, where thousands of folks lost their homes to fires. I wrote about Alana, an antiques store bookkeeper and cookbook collector, and her savvy teenage son, who solve an arson case at their business. I was so impressed with Karen for putting this project together, and I was also impressed with the other area authors I met from the project, including Margot Justes, Norm Cowie and Robert Goldsborough.
At the same time the nightly news in Chicago was filled with stories of missing adults. Stacey Peterson, Lisa Stebic, John Spira. These folks, with families and busy lives, simply vanished. For many years, I had followed the stories of the young Bradley sisters, who disappeared after being seen on a Chicago playground. I asked Karen if she could do another anthology about missing people or animals, with the proceeds benefiting a missing persons organization, so someone could be found. The National Center for Missing and Exploited Children does not publicly endorse projects like this, but we have chosen as a group of authors and publisher to donate all proceeds of the book to their important work. As Karen posted on the cover: During 2007, 814,967 missing person records were entered into the National Crime Information Center's Database.
It was my pleasure to edit the collection, and to contribute another story about Alana and her cookbooks. Many popular authors came forward to be involved in this project, including Henry Perez and J.A. Konrath. Michele Scott has two popular series with Berkley and a new YA from Echelon, and she also took time to add a story. Luisa Buehler, Mary Welk, Margot, Norm and Robert added stories from their series. Some new authors also brought wonderful stories to the collection. While I had edited some librarian publications, this was my first fiction edition project, and these authors made it easy. Every story has something unique to bring, and readers of all types of mysteries should find many stories to enjoy.
The anthology is available now at www.echelonpress.com, but will soon be up on Amazon and through distributors like Ingram and other places.
Title: Missing
Author: Anthology
ISBN: 978-1-59080-611-1
Genre: MysteryPages: 344 Price: $16.99 US
Amy Alessiohttp://vintagecookbooks.blogspot.com"Missing Andy", Missing, Echelon Press, February 2009http://www.echelonpress.com
Sunday, February 15, 2009
Tweet, Tweet, Tweet--and You Could Win a Big Box of Books!

But I do have time to Twitter. Apparently, the rest of the world agrees. The site has reported an eight-fold rise in visitors since 2007, and in December reported 2.7 million people stopped by. At this rate, it is poised to overtake Facebook. It’s especially popular among the young and restless. One in five people between the ages of 18 and 35 with Internet access have “tweeted” or posted short messages of 140 characters on Twitter at least once.
Why do we twitter? Because we can. Because I can dash off a 140-character (that’s letters and symbols, not characters as in people who populate books!) post to update people on the release date of Cut, Crop & Die, the second book in the Kiki Lowenstein Scrap-N-Craft Mystery Series. (That’s June 1, so mark your calendars or go to Amazon.com and place your order.)
Because Twitter fits. I can squeeze it in.
Want to see how it works? Become one of my followers on Twitter and I’ll enter your name in a contest to win a Box of Books. Yep, I did find time to cull an entire box of mysteries from my bookshelves. (It's a honking big box!) So, add your name to my followers on Twitter by going to twitter.com/joannaslan, hitting, FOLLOW, and then EMAILING me at savetales@aol.com and telling me you are now following me. Be sure to tell me your “twitter” name so I can see that you did it! (No cheating!) I’ll choose one follower and mail him/her that box of books. For best results, share your postal address with me. Otherwise if I can't get a hold of you and get your address confirmed within a day or two, I'll choose another winner. (Life's too short to chase you down!)
Let’s see if this Tweeting works!
PS You can hear a live broadcast of a scrapbook crop at http://www.blogtalkradio.com/circle-of-seven/2009/02/14/readers-entertainment-radio-with-guest-joanna-slan-author-of-paper-scissors-death If you have NO idea what a “crop” is, or why women love them, this will be very, very enlightening!
Saturday, February 14, 2009
Live from a Scrapbook Crop
http://tinyurl.com/ab4gy2
Yep, it's really all that much fun! You can hear the women cheering in the background. Smell the food. (All the best crops have loads of fun, food and prizes.) And hear why women are loving my book, Paper, Scissors, Death.
Happy Valentine's Day to all my sweethearts!
Wednesday, February 11, 2009
How to Doodle
What are the “secrets” of doodling?
1. Pencil-in first—You can always erase. Even if you don’t follow your pencil lines exactly, you’ll have a better end product. Soft, number 2 lead is best. 2. Create a shape--Use pre-cut shapes such as templates for a more controlled outcome. Pencil around the shapes—and then use ink. Wobbly lines look great! You can also trace around the outside of chipboard letters or inside any negative shape from a punch.
3. Add filler—These are the doodles within doodles that fill up the empty spaces. Start a collection of fillers, covering enough space so you can see how they look, how much density and visual weight they have. I suggest you put this collection in a small notebook, preferably one with blank pages. You can also keep samples and clippings in the notebook for reference.
4. Consider visual balance—If you have too much fill or too much thickness at one end of a shape, your doodle might not look “right.” Give your work the squinch test: Squinch your eyes nearly closed and look at your work. You’ll see what stands out and what looks right.
5. Use pens in differing thicknesses—This’ll give you variety in the filler and the outlines. But…please note that some inks smear. The best pens for doodling seem to be the Sakura Micron and the Zig markers. Let them dry a few minutes first before adding any color. Flair markers make a lovely line, but…they definitely smear. So read # 6 and # 7 carefully.
6. Scan your doodles before you add color—Once you do, you can add any color you want. If the color smears, or isn’t to your liking, simply print out your scan and start over.
7. Thicken or extend depth—Thicken some of your lines, or add background, or add a “drop shadow” (Best done AFTER you color in your doodle and let the color dry.)
8. Cut it up—If you cut out your doodles, you’ll have more control over them. You can always cut away parts that aren’t as pretty as you’d like. Also, if you doodle several of the same letters, you can cut out the ones you like and leave behind those that aren’t as satisfactory. Use a fresh blade in your craft knife and cut out the CENTER of your letters first. Instead of a cutting mat, cut on a glass surface. (I use an old kitchen cutting board of tempered glass. The self-healing mat surfaces are often uneven, and your knife can get caught in the “scars.”)
9. Practice! Here are a few ideas to try:
* Doodle a phrase inside a box—This will force you to alternate shapes and sizes of lettering to make the phrase fit.
* Snuggle the letters up to each other so they nearly touch—or fit one letter almost inside the other.
* Trace around a photo and doodle a frame! Cut out the inside and put the photo behind your frame.
* Outline a border on a die cut or a punched embellishment.
Here's a list of great resources with examples of doodling:
http://scrapbookideas.wordpress.com/2007/07/09/technique-doodles-as-background-paper/
http://www.scrapjazz.com/topics/Techniques/Penwork/907.php
http://scrapbooklady.typepad.com/katie_the_scrapbook_lady/2006/07/oodles_of_doodl.html
http://www.craftsupplies.ie/shop/chat/viewtopic.php?t=10017
http://www.craftsupplies.ie/shop/chat/viewtopic.php?t=4425&highlight=doodling
http://www.craftsupplies.ie/shop/chat/viewtopic.php?t=8255&highlight=doodling
http://www.scrapfriends.us/articles/doodling.html
http://www.faithsisters.com/photopost/showphoto.php/photo/29794
http://www.aussiescrapbooking.com.au/article.php/how-do-you-doodle-part1
http://www.aussiescrapbooking.com.au/article.php/how-do-you-doodle-part2
http://www.scrapjazz.com/topics/Products/761.php
http://scrapability.squarespace.com/scrap-rants/2005/12/13/digital-doodles.html#followup325979
Friday, February 6, 2009
Live from Love Is Murder
I met up with Karen Syed for a chat about how she uses Twitter and MySpace. She's a genius about online social networking. Her advice on Twitter is to follow others who will often then follow you. How smart is that?
Then I heard Jeff Deaver talk about writing a suspense novel. Everything Deaver does is for the reader. Each time I'm around him, I am struck by how self-indulgent a lot of our writing is. And boy, is he a big believer in outlining.
Next, Steve Berry filled in for Alex Kava, who has a family medical emergency. (You're in our prayers, Alex.) Steve's message couldn't have been clearer: Write every day. Discipline yourself. When that big publisher wants a book every year, you'll be prepared to turn one out.
I had to leave his session early to participate in a panel on marketing. What did I learn from that? Um, can you say "Pingometer.com?" I can and I will.
Now back to the conference!
PS Big shout out to my buddy Rosemary Harris whose new book The Dirt Nap is making its debut here. Rosemary is smart and sweet and a joy to be around!
Wednesday, February 4, 2009
Prepping for Marketing Panel at Love Is Murder
I spent the day today getting ready to go up to Chicago for Love Is Murder, and I noticed something curious. I'm appearing on a marketing panel, and Morgan Mandel asked what sorts of marketing materials and activities we'd done. (I'm on the panel with Jenny Spallone and Rosemary Harris.)
Gee.
I started by making a list of things I could show our audience, and nearly fell over. Here 'tis:
1. Business cards
2. Bookmarks
3. Bookplates
4. Excerpt booklets--real and online at www.youpublish.com/joannaslan (which has had 1,300 some views!)
5. Album kits (Courtesy of AW Crestwood)
6. Coupon code in the back of the book from Snapfish
7. Best of British Scrapbooking contest (Okay, it's not physical, but the mentions in ScrapBook inspirations sure are!)
8. You Tube video about Paper, Scissors, Death
9. A new You Tube video taped by the folks at Ball State University
10. Signs (I make them here on my color printer, post them on foam core board, and the folks at Barnes & Noble love them!)
11. Customized bookplates for the Great Dane rescue people
12. Recipe cards
13. Cookies
14. A notebook full of reviews and interviews
15. Handouts (I'm a big believer in these!)
16. The World Aquarium invitation I did, and then they auctioned off the original art
17. Character naming privileges
18. "Autographed by" stickers
19. Slam albums that I teach people to make in classes
20. A tablecloth with the book cover on it
21. Art I give away through my ezine
22. Packets sent to all the Independent Mystery Booksellers with a folder to give to a mystery bookclub and an introductory letter.
23. Podcasts--You can get to them through my website.
Okay, I can't possibly drag all that up to Chicago. But I did manage to pack a lot of it into my suitcase.
Pretty amazing. That list above doesn't even include the various things I do when I teach classes, or the classes and presentations I make. Or my philosophy about promotion with its three pillars: excellence, value-added and memorable.
Very interesting.
And what works best? What sells the most books? What advances my career?
The most important single marketing thing I've done is....
Drumroll....
I have written the best book I could write. And I've followed it up with two more in the series--which aren't out yet--that are equally as good. (I'm deferring to my copy editor at Midnight Ink who really loves Book #2, Cut, Crop & Die and my agent who is pleased with Book #3.)
Other than that, who knows? I think it's all part of the job. I try to make it easy for people to remember me. I use my bookmarks a lot as business cards, and pass them out whenever I meet anyone who might read mysteries. I try to support all my appearances with small tangibles like the handouts. I try to offer "value-added" by teaching a skill like making slam albums or doodling. I give away a lot of books to others who give them away on their websites and blogs--and I've given copies away to charities.
Of course, I blog in three places regularly (here, http://www.midnightwriters.blogspot.com and http://www.killerhobbies.blogspot.com), and I now have nearly 40 people who follow me on Twitter. (Go to http://twitter.com/joannaslan I post "journaling prompts" on Twitter to encourage folks to write more about their lives.) I do Facebook. I teach classes. I try to participate in list-serves. I write columns and articles. I respond to any and all requests such as the one from Scrap Scene.
And whenever possible, I try to "double up." This weekend, I'll not only be in Chicago, but I'll also be "appearing" virtually in England. They have more than 1,100 scrapbookers signed up to participate in a Scrapbooking Mystery Weekend built, in part, around Paper, Scissors, Death. So they'll do all sorts of fun activities, virtual and real. And I'll stop by via the magic of the Internet. (Sadly, the people in the UK won't get to taste my Fudgy Peanut Butter Oatmeal cookies, but the people in Chicago will!)
When I travel, I drop in to local independent booksellers and chain stores and sign a copy of my book for their staff. When I was in New York City, the folks at the Barnes & Noble off of Times Square immediately ordered six copies of the book. The nice people at The Mysterious Bookstore promised to give my book a read and see if it would work for them. (What a thrill it was just to be considered by them! They're legendary!)
Life is good. I'm awfully lucky to be doing what I love. And people have been so kind to me.
Tuesday, February 3, 2009
Should You Self-Publish?
That's a tough question, and you're the only one who can answer it. I can't tell you what to do...but I since I've been both self-published and traditionally published, I can share some insights.
The biggest question you need to ask yourself is: What's my goal? And as you ponder that question, mull over these four considerations:
1. If your goal is to make money...
Unless you can snag a big advance, you might be able to make more money fast self-publishing. Of course, it depends on whether you can buy your books at a reasonable price and if you have a way to sell them. But let's say you do. Let's say you're a motivational speaker, a job I did full-time for years. Since I was already in front of audiences, selling books was a way to add income to my speaker's fee. So, yes, it's possible that self-publishing will quickly put more money in your pocket. By contrast, with traditional publishing, you have to first repay your advance, and then wait for the publisher to calculate your royalties. (And know that publishing houses hold out a portion of those royalties until they see what your returns are.)
2. If your goal is to minimalize your risk...
You won't want to self-publish. At the very least, you won't want to act like a traditional publisher, a job which includes book design, cover design, getting the ISBN, setting the price, paying for the printing, shipping and warehousing books, and getting distribution. But, you might want to self-publish through a POD (print on demand) publisher or through an ebook publisher.
3. If your goal is to be known as an author...
This one is tricky. Yes, if you self-publish you can call yourself an author. You will be able to point to a book with your name on the cover. However, in the hierarchy of author-dom, and yes, there is definitely a food-chain, you probably won't get a lot of respect. So if you want to be accepted in almost every venue--such as author's conferences and at booksignings--you probably won't want to self-publish. (By the way, to the best of my understanding, the food chain starts with literary authors at the top of the pyramid, then thriller and suspense writers, then hard-and medium boiled mysteries, and finally cozies. Yeah, I'm probably wrong. This is pretty much on the basis of my observations. And yeah, I have NO idea why it seems to be like this...but even Stephen King admits that his commercial success hasn't always brought him respect as an author. It's a weird, weird world.)
4. If your goal is to have a career...
Um, self-publishing will not ruin your career. I know, I know. You've heard it said it will. But if your self-publish a great book--one that's well-written, well-edited, and professionally produced--you aren't going to deep six your career. That said, if you self-publish a product which is shoddy, you take your chances. And if you only feel you have one GREAT book in you, then self-publishing it is risky because once your book is out there, you might (and I emphasize MIGHT) have issues with copyright. (But I'm not a lawyer, so don't take this as legal advice.) Do realize that ebooks are much trickier when it comes to protecting your rights. Anything on the Internet is harder to monitor and control. The biggest fear you should have is how your final product witll reflect on you as an author. On your professionalism. Frankly, this is incredibly important. (At least to me!)
So now I've given you four considerations. There are more, and I'll cover them in another post.
Sunday, January 25, 2009
How Can We Help?
But the biggest surprise came when the readers asked me, "How can we help you?"
Whoa. I was suddenly transported back in time to when networking was big. We women would meet together to share job possibilities, ideas for being more professional, and support. Back then, we knew we'd only make it if we helped each other.
So I haven't heard those precious words in years: "How can we help?"
Maybe you have a friend who's an author. Or maybe you're a fan. Perhaps you've wondered, "Can I make a different in an author's career?"
The answer is a resounding, "YES!"
Here are a few suggestions:
1. Go to Amazon and Barnes & Noble and post a review. The more reviews, the more stars, the more their internal logic systems will recommend the books you favor. (Yep, I don't know exactly how it works, but it does.)
2. Suggest the book to another book club. In my experience, book clubbers tend to belong to more than one club. So, tell your second club about the book your first club liked.
3. Call your local library. If they don't have copies of the book, ask them to get them. If they do, check out the book, even if you have already read it. I'm not suggesting you take out the book and keep another reader from her chance at it, but I am suggesting that the more a book is checked out, the more likely a library is to buy more copies. (And in some libraries, if a book isn't being checked out regularly, they may sell it to make room for more popular works.)
4. Order copies of the book as gifts. Readers love to swap and share. Especially mystery readers. But, book sales are what keep an author writing. So, consider giving books as gifts.
5. Introduce the author to other people who are influence leaders. That might mean other business people who could purchase copies, English or creative writing teachers, book club leaders, or other club leaders. That's the essence of networking: Introducing Person A to Person B because A and B might be able to do business together.
6. Ask your business library to carry a copy of the book. Some books won't be appropriate, but some might. When I worked at Illinois Farm Bureau, we had a huge corporate library. If the book you read is appropriate for your corporate/association library, suggest they purchase a copy.
7. Schedule the author to come make a presentation at a corporate/association lunch. Many companies have meeting rooms where folks can get together at lunch. Schedule a meeting room, and invite your local author to come chat about his/her work.
Any other suggestions? Please share them!
Thursday, January 22, 2009
Am I on the Right (Write) Track?
I've been fielding questions about the process. One friend wrote me to say she's wondering, “Am I on the right track? Can you tell me whether I should write this or something else?”
No author ever knows if she/he is on the right track. We all feel “at sea.” In fact, as you get into the writing of your book, it will get worse before it gets better. Yep. My friends call it the “oh, crap” moment, and even New York Times bestselling authors report to me that they have it, too.
Which is a long way of saying, this is normal.
The trick is to believe in your project despite those internal voices which say, “Argh! Why did I ever think this was a good idea? I should give up and write something else! Anything else! This is dumb! It will never sell! No one will want to read it but me! I’m wasting my time!”
Sound familiar? You see, that nasty chorus is why most people never finish writing their book. Most people—USA Today says 85% of all Americans want to write a book—will give in to those voices. They’ll stop somewhere short of the finish line.
Which is the ultimate mistake because it is by seeing the project through, by writing an entire book start to finish, by typing in the words THE END that we learn the most about ourselves and about writing.
In another email, I will tackle the differences between giving up and choosing to self-publish. I will tackle them honestly because I think there’s a lot of bad information and misunderstandings about the two choices. Stay tuned!
Monday, January 19, 2009
Easy Access That Strips Us All of Down Time
You see, I've trained people that I'll respond to their emails in hours or less! I keep my email on all day as I work, and I check my messages frequently. I'm not nearly so available by phone. (I am supposed to clip my cell to my clothes, but that's awkward. I feel like I'm wearing a honking big peace symbol or some other freaky accessory.) Nor do I always check the home phone. (We have Charter and there's no flashing light to indicate how many messages. To find out the number and the time of your messages, you have to go through the whole queue. A total pain in the backside) But I spend most of my day with my hands on a keyboard, so I'm almost always able to check my emails several times an hour.
One message told me about a meeting the next day. Okay, missed that! I try to be flexible, but next day?
Another wanted a response same day. Uh, no.
Another wanted an answer the same day. Even though I'd turned on my "away" message.
You know, used to be, we didn't expect people to turn on a dime. Folks worked 8 to 5 Monday through Friday. And our weekends were our own. People actually took vacations--and during these, they were unavailable. They didn't work during their vacations. If you wanted something from them, you had to wait. Wow. What a concept.
And then there was the cute photocopied sign taped to cubicles: A lack of planning on your end does not mean an emergency on mine.
But the joy of instant communication means we're never out of range. We're never off duty. We've become addicted to instant gratification, instant response. We expect other people to respond in real time. In some ways, that's great. We can get stuff done quickly. We can turn on a dime. We can work at odd hours. We can work when it's convenient for us. We can follow up quickly. We can wait until the last minute--and feel confident we'll get the information we need on any project.
When someone isn't available, or doesn't answer, we scratch our heads. "What's up with THAT?"
We've lost something valuable...we're lost the ability to wait. We've lost the ability to give each other space. We've lost the respect for each other's needs. We no longer understand that other people have other priorities. We think we always come first. We've lost patience. We've lost down time. We've lost privacy. And our family time is riddled like Swiss cheese, with holes poked by all the routes of access to us.
I read over the missed messages, and I decided not to stress them. I am not the leader of the free world. Nothing I missed was near so important as spending time with my son and husband. And clearing my head for a productive week ahead.
Sunday, January 18, 2009
If I Died Tomorrow.
My husband, David, and his partner, Gerry Malzone, and I were driving back to LAX when the topic turned to "what if I died right now"? (This was BEFORE we heard about the airplane crashing into the Hudson River!)
Maybe it's because we've all known each other for years. Maybe it's because we're all middle-aged. Or maybe it was because this year we lost Henry Steinway, a lovely man, the last of the Steinways involved in the business...and since it was the first Steinway dealer meeting without Henry, we were all feeling a bit thoughtful.
Then Gerry said something extra-ordinary. He said, "You know, I think I've only had maybe five really bad days in my life. And if I was in a plane and it went down, I wouldn't be screaming and crying. I'd be thinking what a good life I had."
Wow.
I got to thinking about it.
I could only think of two really, really horrible days in my life. One was when my nephew Joshua was killed in a freak accident. The other is too personal to share.
Honest. I mean, I had to work hard to think of anything more than those two days. I mean, yeah, there have been some rotten days, some days I'd rather didn't happen. But only two that really, really still make me sad to think about. Two days in 55 years.
Gerry was right. If I died tomorrow, I'd have to think, "Wow. It's been great. Thank you, God." And realizing that, I vowed to be a little happier every day, and grateful for the happy times I've had.
(But I still miss Henry. We all do.)
Monday, January 5, 2009
They Really DO Close Up Over the Holidays
Well, duh. Guess what. It means just what they say...literally.
On Friday I wound up here in New York City and across the street from HarperCollins.
I told my husband, "I'm going over there and I'm going to say, 'Hi,' to an editor I know."
So I arranged my scarf around my coat in what I hoped was a fetching and fashionable manner, put on a fresh layer of lipstick and marched my freezing little body across the street to HarperCollins. Both the security guards rose to form a barricade as I walked in. I said, "I'm here to see Emily So-and-so."
The men looked at me sadly. "Nobody's here. We're closed for the holidays."
I mumbled, "oh." (Lower case "o", folks.) And I turned with a sigh and walked back out onto the cold, cold New York Street.
They really DO close up over the holidays.
Drat.
Sunday, December 28, 2008
Jane Lindskold's Free E-Book--and What That Means for All of Us
http://www.tor.com/index.php?option=com_content&view=blog&id=9263
This is a grand experiment by Tor (the publisher), and I'm sure many eyes will be on the site to see whether the idea works, but if you've read Predictably Irrational, you have an idea of how powerful a marketing tool the word "free" really is!
Kudos to Tor and to Jane. I believe the SINGLE most important thing we authors can do is introduce new people to our work. I'm sure I'm not the only person who borrows a book from the library FIRST to see if I like an author's style. Once upon a time, I would cringe if you told me you were going to pass one of my books around among your friends. Not any more. I'll cheer you on! In fact, I'll suggest it. (Okay, if any of my author friends are reading this, they're probably rolling around on the floor with their tongues hanging out and their eyes showing white. To them I say, "Wipe that foam off your lips. You look barmy.")
My new attitude is I want you (and your friends and your family and your homies) to read Paper, Scissors, Death. I'm hoping you'll get hooked on my characters, and then my chances will be GREATLY improved that you'll buy a copy or two or THREE of Cut, Crop & Die when it comes out in June.
So, I'm all for Tor sharing books online. In fact, I think that's a great use of new technology. Somedays I find myself thinking that the Age of Paper is truly past, although I must admit I love paper in all its forms: newspapers, magazines, books, and scrapbooking stash. I enjoy drinking coffee and reading the New York Times. I prop open my books and read as I eat lunch. I'm definitely a paper-stroker (that's scrapbook speak for someone who enjoys the feel of paper). But more and more I love being online. I've been writing online for years. In fact, I was taking notes on a Radio Shack personal computer when Madeline L'Engle was teaching a class at a writers' conference I was attending, and the great woman went on a rant about how "soulless" computers are. (I managed to get most of the rant down, although I'd be hard-pressed to find it these days. I just kept banging away and since I can type nearly as fast as most people can talk, I had no trouble keeping up with Madeline.)
But I can't write without a computer. I can scribble on paper, but I always find it a dry-run for putting the words on a screen. Worse yet, I'm addicted to the ease of looking up some stray fact as I write. Which is a really stupid habit, I admit...but I'm enough of a perfectionist that sometimes I get completely flummoxed by a missing tidbit and I simply can't go on.
So is the age of e-books here? Confession: I wrote an e-book years ago called The Scrapbooker's Journaling Companion (it's available through www.scrapbook.com) and that little book continues to pay very nice royalties indeed. The purchasers have told me they download the book and ask my 640 questions, using it as a sort of electronic journaling prompt! That was never my intent, but there you go...the technology and all its applications outstripped my imagination.
So here's to Jane Lindskold and the folks at Tor. May their grand experiment open new doors for all of us, both as readers and authors.
Saturday, December 27, 2008
Ten Honest Scraps about Myself
Gwyn Ramsey sent me this--and challenged me to come up with ten honest "scraps" about myself:
Honest Scrap Award
I've received the Honest Scrap Award from a blogging friend who has asked me to share with you ten honest scraps about myself. My friend, Morgan Mandel has no idea how hard this is for me to share these scraps with you. I have to dig real deep. So as I sit here pondering this assignment, why not visit Morgan's site by clicking on her name.
So here I am on a rainy (yep, how weird is that?) day-after-day-after Christmas, scratching my head and thinking...thinking...thinking.
Here's my list:
1. I love all sorts of critters. Even most snakes, and amphibians. Certainly anything with fur. And bugs. I think bugs are cool. I even had a bug hospital as a child. (Read Louisa May Alcott's story about a bug hospital, and you'll see where I found the inspiration.)
2. I have all sorts of books mapped out in my head...but more and more I need solitude to write. I used to be okay with folks in the house, but as I've moved from non-fiction to fiction, I absolutely LOATH having people in the house when I write. I feel like I'm being watched. And if they interrupt me while I'm working, I hate it. Ugh. So one of my New Year's Resolutions is to map out the books I want to write and to get cracking.
3. I love to dance. My mother was a professional ballerina, and I grew up taking ballet in our dining room. I even substitute-taught for her when she got bored with plies. I'm very limber, and I can't keep still when I hear music I love. My favorite dancing song is "I Wish I Didn't Need You Anymore." I also like "Don't Jump My Pony." (Ahem. I blush when I hear that one.) I once jumped up and danced with a friend who's a bellydancer and we really had the crowd cheering as we did backbends.
4. I would have made a great actress. Yep. I was involved in theatre in high school, and I'm really very good at mimickry and at reaching deep and finding my emotions. That's what made me a good motivational speaker.
5. I'm learning to draw and I'm becoming more and more artistic. I spend hours working on images, learning to shade and shape and color. I always think of my sister Margaret as the artist in the family, but I'm struggling to be a self-taught artist. (I'll never be as good as she is, but I'm getting better.)
6. I miss England. I really loved living there. I went to as many lectures on history as I could. I like English food, English culture, and I'm a raving Anglophile. I loved collecting "royalty sightings," and I shocked the heck out of a docent at Windsor Castle by repeating verbatim to him the motto of the Order of the Garter. He said, "I've never had anyone who knew it, much less a Yank." (I've known it for years because legend has it that one of my ancestors was a Knight of the Garter...it's "Honi Sois Qui Mal E Ponce." (Or something like that. "Evil to him who thinks evil of it.")
7. I love traveling although I really miss my home when I'm away. I've been to Egypt, Australia, China, Korea, Japan, Austria, Italy, Germany, France, England, Wales, Scotland, Ireland, Spain, Mexico, Haiti, Jamaica, Bermuda, Aruba, the Cayman Islands, St. Thomas, Cozumel, Belize (I forget if those are cities or countries...oops), and Canada. I could easily live in another country, for a while, because I love exploring and I'll eat anything that doesn't move.
8. I'm a horrible packrat. But what would you expect of someone who loves saving memories? Give me a break! That said, this is my year to purge and clean out the closets. It's getting to me. I hate the clutter.
9. I hate being cold. It reminds me of being poor. My skin gets soooo dry that I slather myself with Eucerin. And I hate the darkness of the winter. It depresses me. I try to make myself exercise and go outside, but yuck. I just want to curl up with a book and eat bonbons. (Well, not bonbons. Chocolate gives me a headache.)
10. I have a scar on my face from where Darvin G. through a hunk of concrete through my cheek.
Now I need to nominate friends and family to take up the Ten Scraps Challenge:
I nominate:
Emilie Richards www.emilierichards.com
Camille Minichino www.minichino.com
Shirley Damsgaard www.shirleydamsgaard.com
Jane Campbell (my sister) www.sleepcompass.com
Angie Fox http://www.angiefox.wordpress.com
Doug Brendel www.dougbrendel.com
Bill LaDow www.raynichels.com
Meanwhile, I better get off the computer--there's a horrible storm outside--and if I know Charter, the 'net will go down fast!
And here's the link to Gwyn Ramsey http://www.gwynramsey.blogspot.com
Wednesday, December 24, 2008
Another Christmas, Another Miracle

Always, when my spirits hit their lowest ebb, there comes a miracle, a tiny glimmer of hope in response to a need so personal (and usually frivolous) I’d never name it out loud. One year, I longed to see a copy of The Bird’s Christmas Carol by Kate Wiggins, a story that enchanted me as a child. Written 110 or so years ago, it’s a sad story but (if you can get past the melodrama of the times), a reminder of how to live one’s life. What were the chances of seeing a copy, especially late on Christmas Eve? Well, here’s the miracle: I found the book in its entirety on the Internet. Go to
This year, the miracle took another form.
My spirits were sagging in September after we dropped Michael off at college. At a rest stop on our long drive home, I found a chunk of Resurrection Moss lying on the ground. Resurrection Moss, pleopeltis polypodioides, is really a fern and an epiphyte, a type of plant that exists by attaching itself to a host such as a tree. In extreme drought, the pleopeltis polypodioides' fronds shrivel and turn brown, effectively dying. But when the rain comes, the whole plant bursts into a lovely bright green cluster. Read more about it here http://en.wikipedia.org/wiki/Resurrection_fern
I tucked the “moss” I'd found into a ziplock bag and toted it back to Missouri. Once home, I put the plant in an old fishbowl covered with plastic to make a terrarium. There it grew, a cheerful spot of green in my office. All was well until the day I discovered the bark covered in a gooey mold, and the fronds turned to mush.
They say Resurrection Moss can withstand extreme dryness for 100 years, but this was…bad. I once worked in a greenhouse, and my old boss used to say, “The profit is in the hands of the man with the watering can.” More plants die from overwatering than underwatering. I’d let too much moisture build up inside the bowl. I’d drowned my poor plant.
Last weekend I gave my office a pre-Christmas cleaning. The desiccated hunk of bark begged to be tossed out. Hadn’t it died an awful death? But instead of giving it the heave-ho, I soaked the chunk in water.
The next day I was greeted by a happy green frond, and some new baby fronds, too.
So call me silly and sentimental, but something inside me also sprang back to life. Some part of me unfurled and turned a happy green. Even in the worst of times, a simple miracle can do that. Especially one just in time for Christmas.
Tuesday, December 23, 2008
De-Stress for the Holidays, Part V
One of the big things my husband and I had in common was our love for Christmas, and we always always ALWAYS celebrated it in a big way.
Back in the days when my husband was in the military, and we lived in Germany, Christmas was fun, but exhausting. I used to bake 100 dozen cookies (3 batches of 10 kinds) and have anywhere from 12 - 30 guys for Christmas dinner and, the last year we did it, made and filled stockings for all of them.
When we got back to the states, we tried to continue our traditions--the monster tree, the cards, the cookies etc. Then about 10 years ago, when I finally finished a degree while working full time, I took myself and a neighbor to Walt Disney World to celebrate during the first week of December, and told my husband he could make Christmas while I was gone. He did. But there were still a LOT of things left in the trunk. Then it dawned on me - he put out the things that were meaningful to HIM and then he stopped. I added the things that were meaningful to me, and then I stopped. The trunk was still half full. There was a huge lesson in that!
It took me a few more years to back off on the cookies. Year after year on January 2, trays of dried out cookies went in the trash. Now, I've seperated the cookies into holidays - snowballs on valentines, ginger cookies on Thanksgiving, etc. Two kinds per holiday at MOST, and only one batch of each. We still get our favorites once a year, just not all at Christmas.
We've passed out of the acquisition phase of our lives. We want less rather than more, we can afford what we want, and what we want is usually experiences rather than things. Our (adult) kids get money, it's both what they want and need. Extended family get photos, in some form or other -- calendars, scrapbooks etc. That's IT. Presto, no shopping. Very little wrapping. That really takes the stress out of it for me - I'd rather have fish hooks driven under my fingernails than go to the mall!
Traditions that remain -
* A simple, artificial 4 ' diameter wreath lit with a spotlight on the end of the house facing the street.
* A tree - artificial now, with our favorite ornaments over 2 inches (all the tiny ones stay in the trunk)
* Swedish Tea Ring for Christmas breakfast - I bake 2 and give one away.
* We save our Christmas cards and open them all at once on Christmas eve or Christmas morning - it's like a party with all our dearest friends - and much more impactful than if we opened one or two a day.
* A few other 'familyless' folks in for a simple dinner on Christmas day
* Sometime that week, we drive round town and look at the holiday lights.
Done. No stress at all.
Linda
Sunday, December 21, 2008
Happy Handmade Holidays!
mps.2. Notepad—My friend Ann Farnen of Scrapbook Factory in O’Fallon IL made one for me. Here’s the scoop so you can create one for your friend! Cut a small (5” x 8”) legal notepad in half. (Flip it face-down so that the cardstock side is up. Mark the cardstock down the center, longwise. Using a craft knife slice through the cardstock and through the paper, dividing one notepad into two smaller pads.) Cut a patterned piece of paper 2” by 2 ½”, fold it at the ¾” mark, and add a trinket or brad to the ¾” area. Affix the patterned paper over the selvage, the paper binding edge along the top of the notepad, in order to cover the ugly binding. Emboss another piece of patterned paper (slightly larger than 5” x 8”.) Fold it around your pad like a book cover. Glue it to the back of the notepad. Use a clip to hold it closed.
3. Crocheted Scarf—You’ll need three colors of yarn. A is your base color. B is one stripe. C is another stripe. (I used A = black, B = yellow, and C= white.)

Using a size J hook, chain stitch 18. Starting in the third hole from your hook, single stitch the remaining 15 stitches to form a base. Now
* DS 20 rows of A, chain two and turn
* DS 6 rows of B, chain two and turn
* DS 15 rows of A, chain two and turn
* DS 6 rows of C , chain two and turn
* DS 15 rows of A, chain two and turn
* DS 6 rows of B, chain two and turn
* DS 15 rows of A, chain two and turn
* DS 6 rows of C, chain two and turn
* DS 15 rows of A, chain two and turn
* DS 6 rows of B, chain two and turn
* DS 20 rows of A, end.
With “furry” or “eyelash” yarn, go around the entire scarf twice. (Use a smaller hook and try to space your stitches evenly.
4. I-Pod Purses--From a Goodwill or thrift store buy an all-wool sweater of some lovely color. (Or clean your closet!) Throw it in the washer, soak it in hot water, an
d run it through the dryer until it becomes a soft and pliant felt. Cut a pattern of newspaper, 14” long and 4 ½” wide. Pin it to your felt and cut. On another piece of paper, draw a letter (the initial of the person for whom you are making the gift), fatten it up, and cut it out of felt. Add stitching with embroidery thread. Sew the initial onto the bag. Add a button and button hole (stitch around it with pink embroidery floss). Blanket stitch the sides together, and blanket stitch the flap. Add ribbon handles.5. Memory Jar—(Not pictured.) Find an empty jar or plastic canister with a lid. (You can buy an inexpensive jar from Wal-Mart). Create a “label” out of attractive scrapbook paper to wrap around the outside. Add sticker lettering to create your recipient’s name. (You might also add a saying like, “Beautiful Memories.”) On your computer or by hand, write down happy memories. (They’ll read: “Remember the time we took a walk by the beach and saw the turtles hatching? Remember the time we slid down the hill on flattened boxes?”) Put the memory slips in the jar.
6. Holiday Cards— CHRISTMAS TREE--Buy a package of six blank cards and envelopes from Wal-Mart (or just buy the envelopes and cut the cards from cardstock). Cut a piece of red paper, ½ inch smaller
than the front of your card. Now cut a triangle out of waste paper. Compare this to your red paper (let’s call it your “topper”) and adjust the size of the triangle as necessary so it fits within the topper with at least an inch border. Using a craft knife, cut the triangle out of the center of your topper. On the REVERSE side of the topper, affix double-sided tape all around the triangular negative space. (Negative space is a fancy phrase for “hole.”) Now cut strips of green patterned paper ¼ to 3/8 of an inch wide and 6” long. Starting at the small tip of the “tree,” overlap the strips RIGHT side of the paper showing through the hole. You are creating a chevron or a V-shaped pattern with your green paper, overlapping each new strip. (See the picture for an idea how the RIGHT side will look.) Trim the leftover length of your strip and affix it to the back of your topper by pressing it against the double-stick tape. (You might need to add tape to the whole shooting match as you go to keep pieces from slipping.) Keep overlapping until you’ve filled the hole. Add a punched star or a star sticker to the RIGHT side on top of your tree. Add a short piece of brown paper to RIGHT side at the bottom for a trunk. Affix topper to your card. Thursday, December 18, 2008
De-Stress for the Holidays, Part IV
Stress? Too much to do? You betcha! When things get crazy during the holiday season I remind myself of a couple of lessons I learned, one from my dad who died almost three years ago and one from my daughter, who was 12 at the time when she educated me.
From my Dad : In his last 5 yrs. of his life, dad was oxygen dependent, either tethered by clear tubing to his noisy machine at home or to a tank on a cart when he was out and about. He no longer drove which was a relief to my brother and I, but he missed his daily drives where he wandered the back roads to see if the deer were still hanging out in the patch of woods, if the builders had made much progress on that new house, how high the river was, etc. In his last years, most of his life was spent in the Lazy Boy recliner by the front window napping, staring at the TV, watching the comings and goings of the neighborhood, or listening to music on the radio. I visited Dad as often as I could, given that we lived 650 miles apart and I work full time, have two teens and a husband. During those visits I came to realize how very important it was to Dad any time someone waved, said "hi", came over with a plate of cookies fresh out of the oven, sent him something in the mail, visited him, etc. It didn't matter if they dropped off a container of chicken noodle soup (which by the way, he hated) or a container of mixed nuts that he loved. He was thrilled that someone thought of him and went to the effort to visit or call or write. It didn't matter if their was a gift involved, Dad just really enjoyed the surprise and the human contact. When I am stressing over figuring out or affording the perfect gift for someone, I flash back to Dad and I remind myself that the perfect gift is often times in me, not in the mall or a mega store.
From my Daughter: A few years ago on a mid December evening, my then 12-year-old daughter Angela was in the car with me as I drove home, my head full of thoughts about what was left to do before the big day. Angela asked me what i was thinking about and I told her that this was the time of year that I go a little nuts, worrying about disappointing her and her older sister. In an incredulous voice, Angela asked me how I could possibly disappoint them. I told her that I am not very organized and I start to worry that one of them will get way more gifts than the other or maybe one will get more fun things or I will have forgotten to get a gift that they really want or any of a number of things. Angela turned to me and said with wisdom that surprised me, "You know Mom, Christmas is about more than just getting presents. It's about having everyone over and playing with our cousins too".
So I can think Angela for reminding me that I am not the center of the universe and that the success or failure of Christmas does not rest on my shoulders. How uplifting to let go of that burden! I can thank both my Dad and Angela for pointing out to me and demonstrating that it is human kindness that counts, not how much money I spend or how many times I do the expected thing. When life gets too busy, I remind myself that it is the human touches, the warmth and the caring that matters, not whether I fashion a bread basket out of bread sticks, glaze it with egg whites and bake it until it is shiny and brown. When I feel overwhelmed and stressed, I figure out how much of the things going on really are important from Dad's and Angela's point of view, and let go of the rest.
Sue
Tuesday, December 16, 2008
De-Stress for the Holidays, Part III
I started scrapbooking about 10 yrs ago after my mother moved to Heaven, my sister to FL. My brother to WA and my daughter to Oregon. My son back to Oregon. I had to find some way to deal with the depression that I was having. Pills made me worse or too happy to deal with life.
So I started an album of loss. Just after my mother a dear friend died, then a policeman I had adopted after being stopped by him, (no ticket) but I waved each day and prayed for him as well.
I saw his bike and the accident on the side of the freeway. On my way home from work that day.
So this album helped me deal with loss and sadness. But in a positive way. That was only the beginning.
Now when I am overwhelmed which at the holidays who isn’t? I go sit in my wonderful scrapbooking room and create something. Be it a album for each of the grandsons, or a card for an upcoming event. Always a thank you card this time of year. Once I get going I can breath again and head back to the tasks at hand. Cleaning, baking, for a house full of people to soon be walking in the door. We are having only 10 this year on Christmas Eve. I tend to bake too much, cook too much, and fluff too much and love every minute of it. I send lots home with family. But I spend the day snapping pictures and will make not only my photo scrapbook, but one for each of the kids. Small ones they can carry around with them.
Stress is just a snip, scrap, and picture away from being gone. Life is good and scrapbooking is my life.
Connie
Monday, December 15, 2008
Where an Author Should Sign a Book--and Other Pithy Questions
1. Is there a "proper" place for an author to sign a book? We've heard it should be on the same page where both the title and the publisher's imprint are.
There's no proper place to sign a book. Authors are relatively idiosyncratic when it comes to signing books. Some, such as Hemingway, tend to sign on the first page of white paper as you open the book. Some, such as Ian Fleming and Robert F. Kennedy, tend to sign on the endpaper, even if the endpaper is a colored piece of paper and you can't see the signature very well. J.K. Rowling tends to sign on the title page. Some English authors, such as Patrick O'Brian, will cross out their own printed name on the title page, and sign their name below. Some authors will sign on the half title, which is the page before the title page that generally has just the title printed on it. Lately, when I have gone to book signings, there has generally been an assistant there who goes through the line and opens up each book to the preferred page (most commonly the title page) and puts a Post-it there, with any extra info the book owner wants the author to write, to make it easier on the author. Some authors will only sign their name and nothing else. It's all a matter of personal preference. Some writers prefer to use a certain kind of pen. For example, both Virginia Woolf and Oscar Wilde almost always signed in purple ink.
2. What increases the value of a signature? Does personalization (like writing "To Jennifer") increase or decrease the value? Does adding the date and location of the signing matter?
From the rare book dealer's perspective, the more writing that is in a book, the better it is, because it means the author took a little extra time and care with the book. Signatures that are inscribed to a particular person are desirable as a result (like: "To Jennifer. Best, John Irving"). Even better is if something entertaining has been written. James Ellroy writes shocking and humorous phrases in many of the books he signs ("Slash! Rip! Gouge! Eviscerate! James Ellroy") and some authors include doodles or the date. However, in the past 15 years or so, as the market in very recently published books has increased, many buyers have started to prefer books with NO recipient name, since it becomes obvious to others that it wasn't signed by the author to you personally. So something neutral, like "best wishes" or the date, is better than an inscription that includes a name, from many buyers' perspectives. It probably won't sell for more money than a copy that just has the author's signature, it's just preferred, and therefore might sell more readily. Doodles generally enhance value, while an inscription to someone else makes the book a bit more difficult to sell. The most desirable books have interesting associations, like an inscription to the author's friend, relative, or colleague.
3. Is there any other general information you can give us so that we approach signing in such a way to enhance the value of the book we've signed?
Keep the book, especially the dust jacket, in clean, as-new condition. People don't want to pay a lot of money for a signed book if it's not in good condition. Don't write anything else in the book, like your name or a gift inscription to Aunt Sally.
4. Do only hardback books have value for collectors?
With modern books, generally, only the first printing of the first edition, hardcover, has value to a collector. In very rare cases, if the first printing came out in paperback only, it might have value. But if the author's name isn't James Joyce or Vladimir Nabokov, forget it. If the author is from the United Kingdom and you have bought the first American edition, then that will have lesser value for a collector, because people tend to collect the first edition from the writer's country of origin.
5. If someone were to build a collection of "rare" books, how might he/she start? Do you have any information for a would-be collector?
In building a collection of rare books, I would suggest the novice start with the books he/she loves best, and have fun with it. Every region has a rare book fair at some point, so keep a look out for those and then go and walk around to see what's out there. Pick your category of books you want to collect. Fiction in general? Science fiction? 1930s Detective fiction? Medicine? Nautical fiction? There's a very good book collecting book called ABC for Book Collectors, by John Carter, that I recommend.
Friday, December 12, 2008
Between the Lines
Note: The wonderful Marta Stephens shares her thoughts with us! Aren't we lucky? * * *
Marta Stephens writes crime mystery/suspense and is virtually touring with Pump Up Your Book Promotions throughout the month of December. You’ll find all the active links on her website, http://www.martastephens-author.com/Events.htm.
THE DEVIL CAN WAIT and SILENCED CRY were published by BeWrite Books (UK) and available online at familiar shops such as all the Amazons, Barnes & Noble, Borders, Books-a-Million, and Powells. Other locations include, but are not limited to those listed on site. Excerpts from the Sam Harper Crime Mysteries and reviews are also available there.