The Tremendous Power of a Thank You Note

Disclaimer: I'm not nearly so good at writing "thank you" notes as I should be. But I try, I really try.

Lately, I've been spending at least a portion of my day writing them. And I think quite possibly that a "thank you" note is the most accessible form of magic that we can create. I've noticed that writing them seems to make me happier--and that shouldn't be surprising. Martin Seligman, the psychologist, found that people can improve their overall feelings of happiness by writing a letter to someone who made a positive difference in the writer's life. So, it seems to me, that even a short note of gratitude reminds me that I have much to be thankful for. It causes me to pause and pay attention to the myriad of small generosities of spirit that come my way.

Of course, it also creates magic in the recipient.

Last weekend when I was at The Big Read, I finally got to meet Danielle from Left Bank Books, the young lady who organizes their author events, in the flesh. She and I shook hands and then she thanked me for my "thank you" note. In fact, all the other Left Bank Books employees in the booth weighed in, telling me how much they'd enjoyed what I said.

I wrote about how it felt to stand in the place where so many greats had stood. (You can read my blog about it, and that's pretty much a longer version of what I said to them when I wrote my note.) I took the time to think through why that event was special to me. Whenever I write a "thank you" note, I try to figure out exactly and specifically why I'm saying thanks. Just a blank "thank you!" doesn't really cut it. That's a cop out.

While the group from Left Bank Books thanked me for the "thank you" note, one of the owners Chris came over and joined our conversation. She told me about their plans for their second location and I told her I'd love to be involved.

Was it because of the "thank you" note? I don't know for sure, but I bet it was, at least in part. You see, I think we enjoy working with people who are appreciative. Why wouldn't we?

So if you are feeling stuck, or low, or like your marketing efforts aren't bearing fruit, instead of asking for more, maybe you should stop a minute and say "thanks."

Couldn't hurt.

One Book at a Time

My friend Angie Fox told me that she read this startling statistic in USA Today: 85% of all Americans want to write a book.

Wow. That's...that's just an enormous number.

I've been thinking a lot about how to make this blog special. As many of you know, I also blog over at http://killerhobbies.blogspot.com/ with six other writers of craft cozies. That's a pretty free-wheeling blog, although we often write about our crafts.

And I contribute to the InkSpot, which is a blog written by a group of Midnight Ink Authors.

So...what can I do here that will be unique?

I think I'll chronicle the day-to-day work of a debut author. If you really want to write a book, you need to know that your work doesn't stop when you sign a contract. Contrary to popular belief, your work really BEGINS with the contract. You see, the contract only marks the end of a phase. That phase is the publisher's acceptance of your book.

What really matters--in my humble opinion--is the public's acceptance and interest in your book. Because unless you get the word out, and unless people start buying your book, your career is over, fini, done, stick-a-fork in it and take it out of the oven.

With that in mind, what have I been doing since my book Paper, Scissors, Death was released in September? Well, I've been trying to hand-sell (that is sell by personally suggesting) my book to as many people as possible. That might seem pretty hopeless. After all, that's pushing these puppies into the market one book at a time.

But I recall a moment sitting in a bar in Florida with Robert Crais. (Yes, he really is that dreamy looking.) A group of us mystery writers and author wannabes (myself included at that point) were sitting with him and talking about sales. He pointed out that in the early days of your first book, because print runs are generally small, your efforts can have great impact. For example, if your print run is 5,000 and you get out there and hustle so that your efforts cause you to sell 500 books, you've sold 10% of that run BY YOUR OWN EFFORT.

Crais went on to say that as you move up the food chain (I call it the food chain, he didn't), the print runs get bigger. So your individual efforts don't matter so much.

Right now I have this small, golden window of opportunity. If I hustle, I can make a difference in sales. So far, here's what I know I've accomplished:

* sold 400 copies to Archivers and now they've placed a chain wide order. With 45 stores, and assuming they buy at least a box each, that's 1620 books. Add the initial 400 and that's 2020 books.

* working with Barnes & Noble. Got Paper, Scissors, Death modeled here in St. Louis. That means the local stores will stock at least two copies. Next up, I want to sign at as many B & N stores as possible. My goal is to sell a box of books per store. I figure there are four, maybe five stores in the area. That would be 180 books, and if I can have an impact on regional sales, I think they might model the book chain-wide.

* sold books at Borders event. I handsold 28 copies. That's actually better than it looks because when you move that many books in an evening, you prove to the booksellers that your book has legs.

* sold books at Left Bank Books. I figure we sold 18 copies or more. Again, the value is in introducing the book to the booksellers.

* sold books at The Mystery Company in Indianapolis. See above. Curiously, the number seems to hold steady. Since the average number of books sold at a signing is 4--and no, I don't know where that number came from or how true it is--I'm doing better than average. I know the booksellers have been pleased.

* sold books at Main Street Books in St. Charles. See above. About the same number sold.

* I've been going from independent scrapbook store to independent scrapbook store, and I have events upcoming on their schedules. This is the wild card. A box of books here and there can really add up.

* I have a full calendar of conferences, etc., to attend such as The Big Read in Clayton MO this weekend, the Kingsport TN News Women's Expo next weekend, The Manhattan Mystery Conclave the weekend after. My goal is to always have more than one "event" per location. Otherwise, I might be wasting my time driving.

What I really miss in all this, besides the sleep!, is the time to write. Writing is my escape and my sanity. I did some work on Book #3 yesterday while at the hair salon. Bless my stylist's heart, he was kind enough to work around the computer! When I finally had to close the file, a felt a tug at my heart.

I miss writing. I really do.

Standing in the Footprints of Giants

Last night I did a signing at Left Bank Books.

My heart was banging around in my chest like a pigeon caught in a trap. I was that nervous, and since I'm accustomed to public speaking, the question was, "Why?"

Well, Left Bank Books is the premier independent bookseller in St. Louis. All the biggest names in literature come to town and sign at LBB. In fact, just the week before, I'd been in the audience to hear what John Lutz had to say. And last night, he and his lovely wife Barb were so generous with their time as to be there for me.

I thought John's approach to his signing was a good one, so I "scraplifted" (copied) it. I set the scene and then read a chapter. John had inserted "he said" and "she said" to help the listeners keep track of who was speaking. A smart move, that.

After I read Chapter Two, I talked a bit about scrapbooking and showed off some pages. I figured that at least some of my audience members probably wouldn't have any idea how complicated layouts can get. There were lots of "oohs" and "aahs" over the layouts.

I showed off a big poster of Orion, Keri Murphy's dog, my model for Gracie.

I read another scene--this one a funny one. Then I answered a few questions about the writing process.

All in all, it was rather like a dream. I forgot to give my husband my camera, so I can't share pictures. But that's okay. It's engraved in my mind.