Over the years, I’ve met a lot of savvy marketers in this
business. Right at the top of the list is Nancy Cohen. She’s also a terrific
teacher with a knack for breaking down information into useful chunks. Last
Saturday, I listened to her lecture at the Florida Mystery Writers Association
meeting, and I wanted to share a few of her ideas about social marketing with you. Most of what you'll see below comes under the heading of, "Who knew?" and the answer of course is "Nancy did!"
- Put up an author page on Amazon for each foreign site (i.e. UK, Australia).
- Consider becoming an Amazon affiliate so that when people purchase your books from your website, you receive a referral fee.
- Create an Amazon book carousel from your Author Central account.
- Remember that people who visit your blog might not visit your website and vice versa.
- Give blog readers a way to contact you via email.
- Consider writing about writing! Information on writing has generated the most blog hits for Nancy.
- Add your book titles to your Facebook page where it directs you to "Add a project."
- Promote a single title on Facebook with this app from BookPulse. http://bookpulse.heroku.com/website/index.html
- Import your blog into your FB pages: http://www.networkedblogs.com/blog
- Post on Pinterest! It's the third most popular social network in the US after Facebook and Twitter.
Nancy
J. Cohen writes humorous mysteries and paranormal romance. The tenth and latest
title in her Bad Hair Day mystery series is Shear Murder, now available
for $3.19 on Kindle: http://amzn.to/YuMlCq
Warrior
Rogue,
#2 in her paranormal Drift Lords Series, is officially available April 26 in
multiple formats at http://bit.ly/ZnvtKJ
Follow
Nancy’s Blog Tour : http://nancyjcohen.com/appearances/
Enter
her: Rafflecopter Contest April 26-May 2: http://nancyjcohen.com/fun-stuff/contest/
For
more details, visit http://nancyjcohen.com
1 comment:
It was a pleasure to speak to the Florida MWA group on this topic. Joanna has some great promo ideas herself! We learn from each other.
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